On having the flu

On having the flu

Last weekend, the two people I live with were sick. I wasn’t, but despite taking precautions to avoid infecting each other, it was pretty clear what was coming. Sure enough, I got sick on Monday and tested positive for flu. It’s sweeping the country. I suppose this is what I get for trying so hard…

Virtual book coach; CBS’s Streisand Effect; Reading for pleasure: Newsletter 7 January 2026
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Virtual book coach; CBS’s Streisand Effect; Reading for pleasure: Newsletter 7 January 2026

Newsletter 130. I, Robot. Plus why spiking that “60 Minutes” story backfired, what people do when they should be reading books, three people to follow and three books to read. Why I turned myself into a chatbot My mission is simple: I’ve wanted to write a book since I first learned to read. Helping others…

Writer’s block and the power of conversation

Writer’s block and the power of conversation

I talk to authors about writer’s block all the time. It’s a common problem, but the causes are deep and psychological. Both practical solutions and emotional support can be helpful. I’ve written extensively about writer’s block. That’s what makes it a good test case. Could a chatbot trained on all that content provide the right…

Who needs your book? Why focus is key when defining your audience.

Who needs your book? Why focus is key when defining your audience.

It makes perfect sense to aim at the largest possible audience for your nonfiction book. Why create a book that’s designed for digital marketers when you could aim for all marketers — or maybe all executives? Hey, there must be millions of folks like that! Unfortunately, aiming at the largest possible audience is a dumb…