Is your blog a book?

Is your blog a book?

Short answer: no. If you have a series of blog posts, podcasts, SubStacks, columns, or videos, turning them into a book seems like an obvious idea. After all, you have all this content teed up and ready. Why not just pour it into a book format and publish it? Seth Godin, Guy Kawasaki, and Mark…

Reality threatened; McKinsey’s future; thoughtstipation: Newsletter 6 August 2025
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Reality threatened; McKinsey’s future; thoughtstipation: Newsletter 6 August 2025

Newsletter 105. Trump’s ultimate goal is the destruction of reality, or at least how we measure it. Plus, will AI doom consultancies; Johns Hopkins licenses books for a pittance, three people to follow, and three books to read. The war on reality We’ve heard past presidents declare war on concepts: the war on cancer, the…

Treat AI as a slide rule, not a calculator

Treat AI as a slide rule, not a calculator

This is my father’s slide rule. For those unfamiliar with this vintage computing instrument, a slide rule was how scientists, engineers, and technicians did mathematical calculations for much of the twentieth century. You’d carefully align the sliding middle portion with outer frame and read the result off the scales, using the cursor (which was a…

Pretzel logic from Red Sox Chief Baseball Officer Craig Breslow

Pretzel logic from Red Sox Chief Baseball Officer Craig Breslow

Red Sox Nation is disappointed once again. Major League Baseball’s 2025 trade deadline has passed, and the promising Sox came away with nothing more than a marginal starting pitcher and a redundant relief pitcher. But what we did get was perhaps one of the best examples of pretzel logic ever uttered in sports — which,…

AI and writing; where to pitch what; Trump trashes copyright: Newsletter 30 July 2025
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AI and writing; where to pitch what; Trump trashes copyright: Newsletter 30 July 2025

Newsletter 104: Any writing tool that clarifies communication is a boon, AI included. Plus Amazon licenses the Times, Trump declares IP meaningless, three people to follow and three books to read. The future of human writing A furious debate is going on now about AI-generated text. Professional writers and other humans who write feel threatened…

Purge the I4’s from your writing: Inane, Irritating Ironic Instructions

Purge the I4’s from your writing: Inane, Irritating Ironic Instructions

Relax. Take it easy. Be creative. Do your own research. I’ve noticed phrases like these creeping into writing that I edit. I call them I4’s: inane, irritating ironic instructions. They turn how-to advice from specific to infuriating. Stop writing this way, please. What is an I4? An I4 is useless, vague advice included in a…