Tantalizing

Tantalizing

This connection I have with the object of my desire is so amazing. Every day it’s something new. Maybe you feel the same way. Sometimes it feels like you’re just out of sync. Like you have nothing in common. But you learn from what isn’t working, and change your approach. If you try enough new…

When companies unfairly use Net Promoter Score to rate employees, consumers should game the system

When companies unfairly use Net Promoter Score to rate employees, consumers should game the system

We’ve all experienced it. Companies begging for 9’s and 10’s on the Net Promoter Score survey, and then punishing employees who don’t get perfect scores when it’s the company that’s at fault. I don’t just sit and take stuff like this. So today, I recommend a way to boost the employees and hold the company…

Strategy and collaboration tools for a modest book launch

Strategy and collaboration tools for a modest book launch

I’m about one month from the publication date for my new book Build a Better Business Book, and I’ve built an ad-hoc collaboration environment for the launch promotion. I’ll describe what I’ve built. I’m hoping it may be a model for some of your own book promotion efforts. Promotion strategy for my book launch My…