Few people, when deciding to work on a business book, recognize what they are really creating. A book is not just an idea made real and and powerful. It’s not just a way to spread influence and generate business. It’s a database that you can mine to power much of your work moving forward. How…
The Kansas City Chiefs weren’t the only group of people who made astoundingly bad choices in the Super Bowl. Add these folks to your list of villains: the rapper Ye (formerly called Kanye West), who hawked swastika T-shirts, and Guy Bar and Ori Bejerano of the Israeli ad agency BBDO, who appropriated celebrity images to…
I recently received this email (some words redacted): Hey Josh, I hope you’re doing well! About this time last year, we started to put together our very first [redacted] Summit, and we knew when 200 experts and speakers responded to our call to participate, we had something special. That said, it still blew our expectations…
Lots of things are easy to sign up for. Lots of things are also not so easy to quit. With the new “click-to-cancel” rule implemented by the US Federal Trade Commission, that’s about to change. The U.S. Federal Trade Commission gets about 70 complaints a day about charges for subscriptions that are hard to cancel,…
I was minding my own business on LinkedIn when AT&T’s ad popped up. It shows a woman getting several things done at once, including eating potato chips. The tag-line: “Multi-task to the Max.” This is a terrible and disgusting message. Multi-tasking is evil People who try to do two or more things at once will…
Google has withdrawn its pathetic “Dear Sydney” commercial, in which a young girl is supposed to use Google Gemini AI to write a fan letter. You can easily place the blame on Google’s advertising team for creating this embarrassing ad, but I think the problem is rooted far deeper. Nobody at Google actually knows what…
If you’re watching the Olympics, you’ve probably seen this sad Google commercial about a father who wants his daughter to use the Google Gemini AI assistant to write a fan letter to her favorite athlete, hurdler Sydney McLaughlin-Levrone. Here’s the commercial: Let’s put it to the test Ok, Google, let’s see what you’ve got. Here’s…
Every company must balance its efforts between creating useful products or services and promoting and marketing those offerings. The same is true for individuals like me (consultants, authors, influencers, “thought leaders”). We can spend time building and stoking our audience, or we can spend time developing insights and serving customers with them. Having published a…
Newsletter 50. A terrible (or wonderful?) way to grow a business. Europeans reading in English, writerbots, and creepy AI video. Plus, three people to follow, three books to read, and your last chance to be counted as an author. What do you nurture? I don’t nurture leads. I help people. Look, I know there is…