There are three types of audiences to which you can pitch your book. You could aim for a big, well-established audience. Maybe your book is for marketers, managers, coders, or people who lack confidence. The good news is, you could potentially sell millions of copies. The problem, of course, is that hundreds of other books…
As a freelancer, should you spend half your time marketing yourself? I’ve heard that suggestion, and I have to say, it sounds tedious as hell. Supposedly, you have to advertise and also network like mad. Plus, find opportunities to give speeches and promote yourself. You know, “hustle.” This fills the top of your “funnel” with…
Print this out and share with your book promotion team:
If you signed a deal with a publisher — traditional or hybrid — they probably made you promises about all the great work their marketing teams can do for you. But the rosy picture you have in your mind about their book publicity probably doesn’t match what they actually can do. Less than half of…
Twitter rebranded itself as “X.” That isn’t going to accomplish its goals. Why do companies rebrand? Usually, to escape the box they’ve put themselves into. It doesn’t always work, but it’s always expensive. The Twitter rebrand Here’s what Twitter’s home page looks like now. No more cute blue bird. Why? While Elon Musk did his…
When I wrote a book, I expected it to generate leads for my business. This is also a goal for 30% of the business authors I surveyed, so it’s not unusual. Even though the book has only been out for a few weeks, it’s delivered benefits for my consulting business that go far beyond book-generated…
The most common mistake authors make is to fail to promote their books. No, people will not discover your book just because it is great. And no, your publisher will not do all the work and tell you what to do. You have to do it yourself. This is hard for authors because the work…
I need to admit, this is a challenging moment for me. I’m coming out of the tail end of a bout of COVID-19. While I was sick, I followed everyone’s advice and did, basically, almost nothing but rest. But that further squeezed my book launch into the weeks that followed. This week and next, I’m…
Promoting your nonfiction book seems like ego-stoking work of the most extreme sort. Me, me, me! Pay attention to me! My book is great! In truth, though, successful book promotion is a work of service and selflessness. Why selfless beats selfish in book promotion Start with the book itself. Your book will succeed to the…