I recently received the most buzzword-laden promotional email I’d ever seen. Perfect fodder for this site. But then . . . I clicked through and noticed it was from a friend’s firm. I was torn. This piece deserves analysis. And they had clearly sent it to a large mailing list (one I hadn’t signed up…
Somebody did something dumb in Ridgefield, Connecticut. Here’s the text of a post from the town’s official Facebook page: There as been an incident in town that we want make citizens aware of. A RHS baseball game at Governor Park was delayed due to weather conditions on the field this morning. A poor decision was…
The actress Felicity Huffman just pleaded guilty to bribing college authorities to get her daughter into college Oliva Jade into USC. Then she apologized briefly and effectively. A true apology admits guilt and addresses the harm the apologizer caused to specific people. It isn’t “I’m sorry you were hurt,” it is “I’m sorry I hurt…
Without warning, the Icelandic airline Wow Air has suspended all its flights while seeking additional financing. There is no better illustration of how companies use passive voice to evade blame than its message to passengers. By writing in the passive voice, Wow Air makes it sound as if this is some unfortunate and unforeseen circumstance…
New England Patriots owner Robert Kraft just apologized for not doing anything wrong. Why bother? Police in Jupiter, Florida say they have video of Robert Kraft visiting the Orchids of Asia spa and massage parlor, which they say was a front for prostitution. The video almost certainly shows him doing something he’d rather you didn’t…
Boeing and its airline customers are in a tough situation. Plane crashes are very rare — planes are safer than ever — but in the wake of two crashes of Boeing 737 MAX aircraft, they need to both reassure people and indicate that they’re taking steps to solve the problem. Boeing clearly has a disciplined…
President Trump announced the “American AI initiative” with an executive order. Like many such presidential pronouncements (and not just from Trump), it’s somehow both blustery and mushy. Let’s take it apart and see if it makes sense. In what follows, commentary is mine. Passages in bold italic are passive voice, weasel words, or other notably…
In a layoff, a company gets rid of people to boost profits. Everyone knows it; no one ever actually says it. Except Elon Musk. Rather than using corporate layoff doublespeak like downsize, rightsize, and RIF (reduction in force), why not tell the truth? Take a look at what Musk said and how he said it. Tesla’s stock price took a…
Saudis murdered the Washington Post columnist Jamal Kashoggi in their Turkish embassy. Now President Trump is making the case that we must stand by Saudi Arabia. The term for this sort of strategy is “realpolitik” — but the level of such arguments is typically intellectual, not playground taunts. What is realpolitik? It is international relations…