Books

Build a Better Business Book

How to Plan, Write, and Promote a Book That Matters

Endorsed by more than 50 successful business authors.

The first accessible and comprehensive guide for authors who want to create impact. Learn how to refine your idea, choose a publishing model, and research, write, publish, and promote a book that matters. Includes advice on how to collect and write case studies, plan your book as a project, structure compelling chapters, and launch your book to maximize your sales, revenue, and influence.

From Josh Bernoff, a veteran of 45 book projects that have generated over $20 million for their authors. Includes writing and publishing secrets from successful business authors like Jay Baer, Laura Gassner Otting, Phil M. Jones, Joe Pulizzi, and Scott Stratten.

“If you’re serious about writing a business book that matters, then look no further.” Daniel H. Pink, #1 New York Times bestselling author of To Sell Is Human

Includes these topics:

• Ideas and titles
• Traditional, hybrid, or self-publishing?
• Writing a book proposal
• Escaping writer’s block
• Sourcing and conducting interviews
• Research and data
• Book covers
• Audiobooks
• Book promotion
• Monetizing your book