This is the best part about working for a long time (or if you prefer, being old). There are a thousand people who will respond to my informal request for help. I know experts in social media, venture capital, digital marketing, finance, health care, retail, taxation, artificial intelligence, publishing, television, statistics, brand licensing, home efficiency,…
My company WOBS continues successfully in 2025, ten years after I started it. Many things about what I do have changed, but others have remained constant. I thought it might be instructive to describe my journey as a freelance writer, editor, and ghostwriter. Fundamental principles When I started, I had a clear idea of what…
Ten years ago, WOBS was born. WOBS LLC is the name of my company. The first blog post on bernoff.com (which at that time was called withoutbullshit.com) was ten years ago. Today I’ll talk about how I went from a senior executive at a respected research company to to a 56-year-old freelancer with dreams to…
Here is my philosophy on what I share in this space. I am a curious, thinking, analytical person. My background as a startup executive and analyst has given me skills I can use to think about things that matter in business. My experience and as author and editor has taught me insights about writing and…
I had to learn to be good at all these things: None of these skills are useful now, nor are they likely to be in the future. However . . . The eagerness to learn new skills and the joy of learning remain. And that is always going to be useful. Keep a supple and…
For those considering making a living writing, ghostwriting, and editing, I thought you might enjoy a peek at what my 2024 looked like. I won’t share dollar numbers, but the total revenue was north of $100K, with me working about half of my time on client activities. The last time I reviewed my business like…
Talk to you soon.
What the hell am I doing here? What in the world would possess an intelligent person to spend about an hour a day on blogging? The answer is simple: me, and you. Let’s start with you I have a very clear idea of who you, my audience are. You are an author, or someone who…
I like to believe I am really good at what I do. Perhaps, but I am also very lucky. Thanksgiving seems like the right moment to look back at all the ways fate dealt me a favorable hand. I was lucky to have been born to loving and intelligent parents. My father, raised in a…