The best part about being on vacation
The best part about being on vacation is waking up and realizing you don’t know what day it is — and it doesn’t matter.
The best part about being on vacation is waking up and realizing you don’t know what day it is — and it doesn’t matter.
You may have noticed that the banner photo on the front of Bernoff.com has changed. I’m older. The original photo was taken about 13 years ago. Since then my hair has gone grey and has begun thinning in front. I was also diagnosed with and successfully treated for prostate cancer. My mind is also not…
This is the best part about working for a long time (or if you prefer, being old). There are a thousand people who will respond to my informal request for help. I know experts in social media, venture capital, digital marketing, finance, health care, retail, taxation, artificial intelligence, publishing, television, statistics, brand licensing, home efficiency,…
My company WOBS continues successfully in 2025, ten years after I started it. Many things about what I do have changed, but others have remained constant. I thought it might be instructive to describe my journey as a freelance writer, editor, and ghostwriter. Fundamental principles When I started, I had a clear idea of what…
Ten years ago, WOBS was born. WOBS LLC is the name of my company. The first blog post on bernoff.com (which at that time was called withoutbullshit.com) was ten years ago. Today I’ll talk about how I went from a senior executive at a respected research company to to a 56-year-old freelancer with dreams to…
Here is my philosophy on what I share in this space. I am a curious, thinking, analytical person. My background as a startup executive and analyst has given me skills I can use to think about things that matter in business. My experience and as author and editor has taught me insights about writing and…
I had to learn to be good at all these things: None of these skills are useful now, nor are they likely to be in the future. However . . . The eagerness to learn new skills and the joy of learning remain. And that is always going to be useful. Keep a supple and…
For those considering making a living writing, ghostwriting, and editing, I thought you might enjoy a peek at what my 2024 looked like. I won’t share dollar numbers, but the total revenue was north of $100K, with me working about half of my time on client activities. The last time I reviewed my business like…
Talk to you soon.