I’m assembling a crack team of regular readers and prospective authors who’d like to participate in the launch of my book Build a Better Business Book over the next two months. What you get: insider perspectives on what’s happening, early access to content, and camaraderie with fellow authors on the same quest, and, within reason,…
I set out to help authors. Fifteen years and 50 books later, I keep hearing the same questions — about everything from how to create ideas to how to select a publishing path to how to do book promotion. So I put everything I knew in one place: my new book Build a Better Business…
Spring is a great time to renew the way you present yourself to the world. So welcome to my new online home. I’m rebranding. If you were subscribed to my former site at withoutbullshit.com, I’ve automatically subscribed you to the new site at bernoff.com. All my future updates will come from here; there will be…
Since I told you all about my cancer treatment, here is an update. I have completed my 28 radiation treatments. Here’s a picture of me inside the enormous radiation machine at Maine Medical Center in Scarborough, Maine. The preparation I got from my physical therapist and my dietitian was extremely helpful. The dietitian also had…
A business leader preparing for a strategic shift begins by gathering resources: preparing for the future, determining and communicating strategy, gathering financial assets, and applying talented teams and workers. But in our personal lives, we rarely think that way. We should. Planning for medical challenges I’m in this situation now. My wife will have shoulder…
These things all happened to me in 2022: There’s no sugar-coating it, all of that sucked. But I have to say, I learned something important. If you build things well over many years: relationships, reputations, integrity — it pays off. A good life has momentum, even if it hits a few potholes. I have never…
I posted about my prostate cancer one week ago. (Nothing’s changed — the outlook is still hopeful.) I’m sharing what I learned about empathy from the responses from people: what helped and what didn’t. This was a post for me, which was unusual Most of what I write is for you, my readers. It’s writing…
I have prostate cancer and will begin treatment in January. I wanted to share my experience for several reasons. First, if you have a prostate, you might benefit from hearing somebody else’s experience — since you may find yourself in the same boat I’m now in. Second, I made my decisions in consultation with my…
Every year at this time I consider the people to whom I owe the most gratitude. This is year it is healthcare workers: nurses, doctors, social workers, therapists, and even the reception and office staff. I’m grateful to all the people who helped deal with my father‘s cancer and the end of his life. The…