What companies own is now almost worthless. Labor is winning.

What companies own is now almost worthless. Labor is winning.

Take a close look at what has happened in the last few months and at OpenAI, in the last few days. The Hollywood writers and actors went on strike, and the entertainment industry companies were forced to yield to their demands. Because without writers or actors, there is no entertainment. Movie theaters, streaming services, and…

Creating reviewable drafts: complete but not finished
| |

Creating reviewable drafts: complete but not finished

If you are creating a draft of a book chapter, essay, blog post, or other content that others must review, it’s tempting to just assemble something quickly and fling it out there. After all, people are just going to criticize it anyway. Alternatively, you may be tempted to make your draft as complete and polished…

How writers can efficiently serve two masters (or more)
|

How writers can efficiently serve two masters (or more)

Whether you’re writing in a corporate setting or as a freelancer, you’re likely to face this common issue: multiple “client” individuals that you must satisfy before the project is complete. How can a writer serve more than one master? In my experience, this is both extremely common and very tricky. In the business writer survey…

How successful business authors work better with AI
| | |

How successful business authors work better with AI

This article was originally published in Ragan’s PR Daily. Will AI tools like ChatGPT write your copy and take your job? Or will they just make you more productive? I recently tapped social media to connect with some of the world’s most effective business writers: authors of successful business books. They shared tips on how…

Oldsmar Air Conditioning

Oldsmar Air Conditioning

Today I analyze a piece of promotional writing from a small business. Here’s the new copy for the home page of Oldsmar Air Conditioning of Oldsmar, Florida. The same copy appears on the company’s Facebook page. Oldsmar AC is no longer in business, Thank You for your support over the last 10 years. Unfortunately, Eric…

How many ways can Twitter be stupid?
|

How many ways can Twitter be stupid?

Yesterday (Saturday), Twitter users found themselves unable to see Tweets for extended periods of time. There was no explanation for many hour until Twitter executive (and former CEO, and owner) Elon Musk tweeted that the social network was throttling users because, apparently, some organizations or users were “scraping” lots of tweets and causing excess traffic….

The stupidity of transatlantic red-eye meals

The stupidity of transatlantic red-eye meals

Sometimes companies do nonsensical things that just make you wonder what series of decisions and traditions could possibly justify their behavior. For some reasons, those things seem to happen most often in the travel and health care industries. Today, let’s talk about transatlantic red-eye flights from North America to Europe. I’ve probably taken 30 of…