Nate Silver demonstrates how not to do book promotion
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Nate Silver demonstrates how not to do book promotion

Election forecaster and statistics pundit Nate Silver has a new book out. It’s called On the Edge: The Art of Risking Everything and it’s billed as an investigation of “the River,” the “community of like-minded people whose mastery of risk allows them to shape–and dominate–so much of modern life.” Like any author, Silver and his…

Beyond workplace heroics; Negative AI branding; conservative manifesto postponement: Newsletter 14 August 2024
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Beyond workplace heroics; Negative AI branding; conservative manifesto postponement: Newsletter 14 August 2024

Newsletter 57: Is rewarding heroics making your workplace better? Plus, Project 2025 book delayed, AI’s marketing value is less than zero, Scottish WorldCon triumph, three people to follow and three books to read. Every heroic workplace act is a sign of failure I worked in companies for 33 years. I was often the hero, and…

Should you put your picture on your nonfiction book cover?

Should you put your picture on your nonfiction book cover?

If it’s a memoir or you’re a celebrity, yes. Otherwise, no. Why you shouldn’t put yourself on your book jacket Your book isn’t about you. If the book jacket is about you, you send the wrong message. Your book is about how you will solve your audience’s problem. The book title, subtitle, and cover image…