Data and truth; your brain on AI; authors on substack: Newsletter 23 July 2025

Data and truth; your brain on AI; authors on substack: Newsletter 23 July 2025

Newsletter 102. New truths from survey data, how AI twists writers’ minds, and Scholastic’s implosion, plus three people to follow and three books to read. Lies, damn lies, and statistics It’s pretty damn easy to create statistics these days. I know what I’m talking about. In 1996, I helped create and launch Technographics, Forrester’s survey…

Why Agile development methods are a terrible way to write a book

Why Agile development methods are a terrible way to write a book

Agile is a popular philosophy for application development. It focuses on iterative development, customer focus, collaboration, adaptability, and continuous improvement. It’s also a horrible way to write a book. The positives of Agile don’t apply to books Agile is appropriate where a world where the needs of the customers and the available technical improvements are…

The dream job

The dream job

I had a dream last night. I was presenting to a group of people at Forrester, the company where I worked for 20 years — and then left to go freelance for the last ten years. The presentation went really well. I couldn’t tell you now what I was presenting on — dreams are like…