Editing week, Level 3: Productive paragraph- and line-editing

Editing week, Level 3: Productive paragraph- and line-editing

Today’s question is simple: how can an editor and author collaborate to make a draft better? The editor must function as “first reader” and provide feedback that explains problems, not just solves them. That’s how you make writers smarter. Assume you’re reading a draft as the main editor for a piece of writing. First, figure out…

How to be as clear as Elon Musk
| | |

How to be as clear as Elon Musk

While others write bullshit-filled press-releases, Elon Musk tells you exactly what he’s planning, in plain language. Here’s what you can learn from Musk: write directly to the reader, be clear, be organized, and be engaging. Elon Musk’s Master Plan, Part Deux Yesterday, Elon Musk posted “Master Plan, Part Deux” on the Tesla site. It begins like this:…

Lessons from the plagiarism in Melania Trump’s speech
| |

Lessons from the plagiarism in Melania Trump’s speech

Parts of Melania Trump’s speech at the Republican National Convention are strikingly similar to Michelle Obama’s speech from eight years ago. How does this happen? Plagiarism at this level is typically the result of sloppiness, not outright theft. If you don’t want this to happen to you, then you need to change how you work. What…

Enough with the excuses for poor writing. Don’t be a but-head.
|

Enough with the excuses for poor writing. Don’t be a but-head.

All day long I hear excuses for why people’s writing is worse than it ought to be. “But my company insists we write it this way.” “But I don’t have time.” “But I learned to write this way.” Don’t be a “but-head.” Leave your excuses behind.  Here’s a handy guide on how to get past the…

Not sure if it’s bullshit? Try reading it out loud.

Not sure if it’s bullshit? Try reading it out loud.

I narrated the audiobook for Writing Without Bullshit this week, spending about 12 hours in the studio. It was a vivid reminder of how absurd some prose sounds when read out loud — which is a good test for whether your writing is bullshit. A good nonfiction audiobook sounds natural, as if someone is explaining something or…

Never use an exclamation point! (And other rhetorical no-nos)

Never use an exclamation point! (And other rhetorical no-nos)

If you want to sound like an immature, unprofessional idiot, fill your prose with exclamation points, emojis, superlatives, adverbs, and profanity. Today I’ll explain why people use these rhetorical techniques and how they undermine your meaning. There are no absolute rules about business writing. You are welcome to use any of the elements I describe here….

Tips for an effective executive summary (Ask Dr. Wobs)
| | |

Tips for an effective executive summary (Ask Dr. Wobs)

Executive summaries are crucial for long documents. Keep them spicy and write them early, late, and often. Dear Dr. Wobs: I suspect Executive Summaries became a thing mainly to compensate for bad writing. Do you prefer to write the Summary first, or after writing the rest of the document? And if the Executive Summary is good,…