When I teach writing, people always ask me “What about SEO?” (That’s “search engine optimization”). If you’re thinking about SEO, please stop, because you should be out to maximize readers, not traffic. Don’t even think about SEO until your writing is nearly done. What is SEO? According to the experts at Search Engine Land: SEO…
A laughable email from a translation service proves it: once you cross boundaries, you’re at risk of seeming like a fool. We’re quick to see foolishness in those from outside our boundaries, but not so fast to see it in ourselves when we travel. Here are a few reflections, along with steps you can take…
Stumped at work? I can help. Today I launch “Ask Dr. Wobs.” Use my form or email me with your toughest problems about communicating at work. Special offer: between now and when my book is published in September, if I select your question to answer, I’ll send you a free pre-release copy of the book. If…
When someone in a position of authority — like your boss — wants to ruin your writing, you can’t ignore them. You’ve got to deal with it. Today, I tell you how. At a clear writing workshop I gave this week, a participant asked this question: “How do I deal with someone who is in a…
Storytelling is all the rage in business. Meanwhile, I’m telling you to front-load your writing — to explain just what you’re about to say in the title and first few sentences. If you take my advice, won’t that ruin your story? Not quite. In fact, following my advice is the only way you’ll get to tell your…
What should you do if you need to write something and you can’t seem to get started? The answer depends on what’s stopping you: lack of ideas, lack of material, or lack of the will to live . . . I mean, will to write. I thought about this when a participant asked it in…
Frequent public speakers know that there are five stages of readiness for giving a speech. The trick is not to reach stage 3 and then imagine that you’re done. Stage 1: The idea What you have: A concept of what you what you want to say, and in what order. Some stories to tell. A theme….
We still write as if people will read our work in print, but they don’t — they read on glass screens. As a result, you should include links in everything you write, from emails to reports. It will make your writing shorter and more powerful. The versatility of links As a blogger, I use links all the…
My survey of 547 business writers found one big pain point: managing editorial feedback. Only half of business writers get the feedback they need, and only one in three feels that their process for managing feedback works well. Business writers have little love for feedback processes In this table, the first data column summarizes all the responses; the other columns…