Weasel words weaken prose. But how do you fix them? First, what exactly is a weasel word? A weasel word is an adjective, adverb, noun, or verb that indicates quantity or intensity but lacks precision. Think of words like “deeply,” “most,” “backer,” and “tends to.” They express emotion, but mean little. I know why you…
You’ve completed a draft and you’d like a review. This is your chance to tell the editor clearly what you need. Or, you could start with excuses. It’s your choice. When you turn over a draft for editing, there’s always stuff that you worry is weak or wrong. Resist the urge to hide your weaknesses. This is…
When you’re planning to write, but before you’re actually writing, you create an outline. Unfortunately, most outlines are worthless. You need a better outline: a fat outline. Outlines are helpful for mapping out the structure of a long piece of writing — anything more than 1,000 words (a couple of pages). An outline ought to help the…
When William Zinsser died in May, his obituaries praised his his book On Writing Well, originally published in 1976. It sold 1.5 million copies and, according to the back cover, was “[c]ited by critics as the natural companion of Strunk and White’s The Elements of Style” (of course). So I read the copy I found for a…
You might be new at work. You might be shy. Maybe you’re just not at your best in person. Learning to write without bullshit could be the best way to boost your career. We all have an image of the “leaders” at work. They can stand in front of a group and inspire us. They’re…
In 2009, Ted Schadler and I had a problem. The back half of our book Empowered wasn’t working. This is how we fixed it. We were nearing the manuscript deadline for Empowered, Ted’s and my book about strategies to deal with empowered consumers and workers. The front half of the book, about consumers (and marketing), was holding together pretty…
While Web research is great, interviews generate insights and spark in your writing that you can’t get any other way. But your interview won’t be successful with a haphazard approach. Follow these four steps to maximize your chance of success: Find ’em, contact ’em, persuade ’em, and interview ’em. Find ’em: Figure out who to talk to Ask…
After 400 people attended my Webinar last week and we got dozens of questions. Scroll to the bottom of this post for the recorded replay. Below are my best answers to some fascinating questions about the meaning ratio, tone, reviews, and what causes bullshit. (Questions edited for brevity and grammar.) What is a good meaning ratio target? (Mike DeWees)…
I’ve learned to anticipate what’s going to happen. You can, too, if you combine experience with seeing. I’ll be bombing down a busy city street on my bike, as I have for the last 40 years. I can read the car that’s angled 15 degrees to the left, the truck idling anxiously at the red light,…