Passive voice sentences conceal who is acting and create creepy feelings in the reader. Fixing them reveals the truth and improves the tone of your writing. If you write advice or instructions of any kind, here’s your tutorial. Look at this example I encountered last night at the Red Sox game, where the team wrote the rules for “Friendly” Fenway…
Writing without bullshit seems like a good idea. But is it actually better for your career? For example, somebody wrote this about their company: System-level competition is a new model for strategy in a globally-linked, information-oriented society. This is a methodology for strategic innovation that blends system design and management, ecosystem-centered business strategy, and applications from…
When writing documents, posts, or emails, keep one thing in mind above all others. I call it the Iron Imperative of writing: Do not waste the reader’s time. To help you internalize this, remember the Golden Corollary: Treat the reader’s time as more valuable than your own. To act on this, you must internalize the…
Being hard on ideas makes them better. Great ideas are clear, brief, and not boring. Don’t stop until you get there. For my last 8 years at Forrester — at least since I started working on my first book — I’ve had a sort of smartass attitude towards the world. If you ask people what I was like…