Do you know someone who’s always saying they should write a book? Or is that you? Here’s a little shove in the right direction, so your friend (or you) can start 2024 on the path to being an author. Starting today and continuing until December 15, you can get your copy of Build a Better…
My audiobook is finally ready. You can get a copy from Audible, here. I used a professional recording studio and audiobook producer. Production was delayed for several weeks while my voice recovered from COVID. (You might think I’m still not a professional audio actor and my voice sucks, but it’s the only one I have.)…
The most common mistake authors make is to fail to promote their books. No, people will not discover your book just because it is great. And no, your publisher will not do all the work and tell you what to do. You have to do it yourself. This is hard for authors because the work…
I’m grateful to the hardworking podcasters and video creators who’ve been interested enough in my book to interview me. These are some of the most creative and best-prepared thinkers out there, working hard to come up with new perspectives that will benefit their listeners and viewers. Here’s a short list of unique interviews I’ve just…
There are two kinds of research: primary research and secondary research. Primary research means finding new facts that have never been published before. Secondary research means finding facts that were already published. Nonfiction books that matter almost always include primary research, because otherwise the book is just a rehash. It’s very hard to draw startling…
I’m appearing live in two events tomorrow. My Webinar with my publisher is at 2pm Eastern. Register here. I’ll touch on many of the aspects of what it takes to build a better business book, including ideas, research, planning, book promotion, and monetizing your book. Also worth checking out: I’ll be live with LinkedIn guru…
A great collection of case studies and stories are what make business books come alive. But if the protagonists of your stories all look alike, you’re limiting your audience and constraining your insights. An expansive view of diversity The purpose of case studies and other stories in your book is to allow your reader to…
There are three basic ways to publish a book. You can pitch a traditional publisher, hire a hybrid publisher, or self-publish. If you want to make an impact, especially with a hardback book, self-publishing isn’t nearly as effective as traditional or hybrid publishing. But how do those two publishing models compare, based on authors’ actual…
If you’re considering writing a nonfiction book, go ahead and get my comprehensive book on the topic now. It’s got everything you need to know, and it’s no longer a pre-order — you can get your copy now. (The full table of contents is at the end of this post.) There are three ways to…