Start with a topic that’s of crucial interest to a lot of people. Add a high degree of uncertainty. Season with media. Stand back and watch the bullshit appear. For example: which direction will stocks go? Everybody cares but nobody knows, so there’s lots of entertaining opinion on both sides. Add CNBC and you’ve got entertainment….
Passive voice sentences conceal who is acting and create creepy feelings in the reader. Fixing them reveals the truth and improves the tone of your writing. If you write advice or instructions of any kind, here’s your tutorial. Look at this example I encountered last night at the Red Sox game, where the team wrote the rules for “Friendly” Fenway…
My dear readers, I thank you all for taking me seriously. But some of you have wondered why it’s necessary for me to use a swearword so much. Am I just trying to get attention? About two weeks into my new career Forrester’s CEO George Colony contacted me. I worked for George for 20 years;…
Writing without bullshit seems like a good idea. But is it actually better for your career? For example, somebody wrote this about their company: System-level competition is a new model for strategy in a globally-linked, information-oriented society. This is a methodology for strategic innovation that blends system design and management, ecosystem-centered business strategy, and applications from…
When you read about corporate transformations, be wary. Reporters love to tell these stories, because they humanize companies. We love to read them. But they’re stories, which is not the same thing as truth. Take this article about about how Comcast is transforming its customer experience, “Comcast Knows How Much You Hate Them,” by Richard Rys, in…
Once there was a product manager named Joan who worked at an Italian foods company called Patitucci’s Delights. Joan loved Italian food, and she loved helping her company sell it and make a profit. She was in charge of prepared dinner products, working alongside two other product managers for pasta and sauces. Joan had a…
I root out bullshit where you tell me to. So far you’ve seem to enjoy watching me do what I love doing. Based on the research in this blog, a book is forming in my brain. I’ve opened up threads of research on mission statements and the causes of bullshit. If you’ve got new ideas or…
When writing documents, posts, or emails, keep one thing in mind above all others. I call it the Iron Imperative of writing: Do not waste the reader’s time. To help you internalize this, remember the Golden Corollary: Treat the reader’s time as more valuable than your own. To act on this, you must internalize the…
My first public appearance since going independent. I’ll be talking about mission statements and customer experience along with an all-star lineup from HubSpot, BrightCove, and Akamai. Sign up here.