For 20 years, I did the same thing, mostly. I was a technology analyst at Forrester Research from 1995 until last month. If you do one thing for a long time, you should learn from it. My job at Forrester molded my ways of thinking more than anything else I’ve done (save becoming a parent). Perhaps…
Harry Truman supposedly longed for a one-handed economist. As he pointed out, “All my economists say, ‘on the one hand . . . on the other . . .’ ” When the title of an article is a rhetorical question, I long for a one-handed reporter. I know there’s a real issue here. When a reporter…
Do your customers know who your company is? Do you? After my critique of Inovalon’s impenetrable “Who We Are” page, I began to wonder about purpose statements. My hypothesis is that companies with powerful, clear, differentiated statements about who they are have more effective employee teamwork and strong brands. Note that I don’t say that the statement causes…
I need your help. Withoutbullshit.com needs fuel. I know you’re drowning in crappy stuff. I want to help. My post rewriting Inovalon’s “Who We Are” page was very popular. But I need more. Feed me! And I can keep things confidential. Send me: The email you got from your managers or HR department. The pitch…
The word “expected” is a clear sign of bullshit in any written material. Here’s why: Writing contains two kinds of easily distinguished statements: facts and opinions. The writer vouches for the facts. And over time, you can see if the opinions turned out to be true. But a statement with “expected” is an opinion stated…
The Boston Globe did a whole section focused on Red Sox slugger David Ortiz today, including a Q&A interview. I was struck by just how direct Ortiz is, especially in contrast to the bullshit-laden interview with an NBA Players Association official that I wrote about last week. Athletes of this stature usually have two modes:…
It’s not that hard. People who visit your Web site want to know what you do. If you can’t describe your company simply in a few sentences, you’re screwed. Which is why I was astounded when a visitor to this blog suggested I look at the site for Inovalon. This is where clarity and brevity…
The great science fiction writer Theodore Sturgeon was once asked why 90% of science fiction was crap. His justification was this: “Yes, 90% of science fiction is crap . . . but 90% of everything is crap.” Sturgeon guessed way low. Any idiot with a keyboard now can and will write and publish in some form, from…
Being hard on ideas makes them better. Great ideas are clear, brief, and not boring. Don’t stop until you get there. For my last 8 years at Forrester — at least since I started working on my first book — I’ve had a sort of smartass attitude towards the world. If you ask people what I was like…