If you hire experts to train on areas outside their expertise, you’ll pay too much and get a really poor result. It’s like paying a painter to rewire your house. Experts specialize. It’s what makes us experts. I’ll use myself as a case study here, but the same applies to anyone you hire. Imagine that…
There’s a way to generate influence that bugs me. I call people who do this “memeflingers.” Here’s how it works. First, identify the memes that are spreading most widely on social media, especially if they include meaningless platitudes about behavior and careers. Maybe even hire people to track them down for you. Second, repost as…
We need a new definition of “idea,” one that makes you think about how ideas create change. If you want to conceive and work with ideas, you need to know what an idea is. But most of the definitions available to you are useless. Here’s Merriam-Webster: idea, noun. 1: a formulated thought or opinion2: whatever is known…
I used to be an expert in marketing. And yesterday, I skipped the Super Bowl and didn’t watch a single $5 million commercial. I must be a fraud. Here’s a secret: I don’t know all that much about marketing. (Shh, don’t tell anyone.) So how the heck did I get to be an “expert?” I…
Good morning. I trust you slept well and soundly last night. As I write this, no serious news organization has declared the winner of the US presidential election. Based on current vote counts (9:15am) and the likelihood of remaining Democratic-skewing mail ballots being counted, Joe Biden is more likely than not to win the presidency,…
A friend who is a highly effective PR person sent me this note regarding challenges she has with her clients: I wanted to let you know that I’m a daily reader of your blog. . . . I have introduced several of my clients and prospective clients to it. They are learning a lot, especially…
I’m a smartass. That’s my brand. I might as well admit it. What does that mean? It means that in any given situation — meeting, client interaction, blog post, reaction to news, Facebook post, romantic date — my mind immediately tries to find a unique, snarky, counterintuitive take. The ultimate smartass remark, intended to get…
If you’re an expert, reporters may call you — especially if your opinions on a topic rank on Google. What a great opportunity to spread your knowledge and reputation! Don’t blow it. Today, I drafted an op-ed for the Boston Globe with a hook in today’s news. I emailed three authors whose opinions I knew…
I know a lot about a lot of topics — I’ve spent hundreds of hours on these topics. And yet, I wouldn’t call myself an expert. And the reason for that is the reason you should be skeptical of experts you see online or on TV. Take artificial intelligence. I ghost wrote a book on…