Beware of analysts and “thought leaders” flogging trends

Beware of analysts and “thought leaders” flogging trends

People who thrive on attention — analysts and “thought leaders” — will tell you about what’s new and on fire. Making long-term decisions based on that is likely a mistake. If you’re not on top of a trend, you’re nobody Imagine for a moment that you are trying to be a thought leader. This includes…

Expert speakers or trainers are not interchangeable
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Expert speakers or trainers are not interchangeable

If you hire experts to train on areas outside their expertise, you’ll pay too much and get a really poor result. It’s like paying a painter to rewire your house. Experts specialize. It’s what makes us experts. I’ll use myself as a case study here, but the same applies to anyone you hire. Imagine that…

What is an idea?

What is an idea?

We need a new definition of “idea,” one that makes you think about how ideas create change. If you want to conceive and work with ideas, you need to know what an idea is. But most of the definitions available to you are useless. Here’s Merriam-Webster: idea, noun. 1: a formulated thought or opinion2: whatever is known…

Skills vs. expertise: a 12-month thought experiment
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Skills vs. expertise: a 12-month thought experiment

I used to be an expert in marketing. And yesterday, I skipped the Super Bowl and didn’t watch a single $5 million commercial. I must be a fraud. Here’s a secret: I don’t know all that much about marketing. (Shh, don’t tell anyone.) So how the heck did I get to be an “expert?” I…

Always doubt what you want to believe
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Always doubt what you want to believe

Good morning. I trust you slept well and soundly last night. As I write this, no serious news organization has declared the winner of the US presidential election. Based on current vote counts (9:15am) and the likelihood of remaining Democratic-skewing mail ballots being counted, Joe Biden is more likely than not to win the presidency,…