I learned early in my career as an analyst that if you can name an idea or a trend, you can own it. My employer Forrester made huge strides after one of its analysts, John McCarthy, coined the term “client-server computing.” And it’s also where John Kindervag invented the Zero Trust security model. This can…
As an expert, you should almost always have an answer to clients’ questions. And you should also be ready to acknowledge when you might be wrong. You must develop the skill of “open answers.” Playing “stump the analyst” When I was a technology analyst at Forrester, clients expected me to be answer any question within…
Nonfiction books are about ideas. If you’re considering writing a book, you must make sure your idea has four key qualities: it must be simple, big, new, and right. Let’s look at a popular recent book, Atomic Habits: Tiny Changes, Remarkable Results by James Clear, and show how it satisfies all four qualities. Book ideas…
I’m getting pretty sick of people who try things once and then become experts, ready to tell you how to do what they did. The internet is full of these pretenders. I have a bookshelf full of books of advice for authors, most of which are not worth the 25 minutes it would take to…
Sure, it sounds attractive to be a “thought leader.” You just hold yourself out as an expert on something and then post a lot on social media and wait for the speaking and consulting gigs come pouring in, right? Not quite. There are a lot of pretenders out there. And there are a lot of…
Let’s use a mathematical proof to understand the irrational, irrelevant, and distracting ways that people argue these days. Proof that the square root of two is irrational If you are math-phobic, be assured that the argument below is relatively painless. You might even enjoy it. The square root of 2, which we write as √2,…
In Sunday’s New York Times, Jeff Sommer complains that financial strategist forecasts for market returns are terrible. They are. But they are a little better than guessing. And they have value nonetheless. Sommer’s critique Sommer thinks the forecasts of economists and financial strategists are way off. Here’s his critique: [T]he stock and bond markets are swinging haphazardly,…
People who thrive on attention — analysts and “thought leaders” — will tell you about what’s new and on fire. Making long-term decisions based on that is likely a mistake. If you’re not on top of a trend, you’re nobody Imagine for a moment that you are trying to be a thought leader. This includes…
“Do your own research” is one of the most pernicious phrases on the internet. Hucksters use it to fool people. It will lead you astray. Based on my 20 years as a researcher, I’ll delve into what research actually is, what it means when someone writes “do your own research,” and why it leads to…