The wisdom of Warren Buffett shines through his writing
| |

The wisdom of Warren Buffett shines through his writing

Warren Buffett recently released his letter to shareholders for 2015. Buffett’s Berkshire Hathaway consistently delivers excellent financial results; his letters to shareholders consistently deliver clarity, humor, and wisdom. Let’s take a look at just how much better Buffett’s prose is than the muddy, overly technical, jargon-laden and obfuscatory verbiage that makes up most investor communication….

Apple gets half of America to take its side — and it’s not done
|

Apple gets half of America to take its side — and it’s not done

Apple has already convinced half of America that it has a case to defy the FBI. Now Tim Cook has extended the company’s clear, jargon-free communication to its own employees, and to the public with an Answers page. According to a survey of over 1,000 people from the Pew Research Center, 51% of the respondents think Apple…

At LinkedIn and Carrier, videos, jobs, and trust in a crisis

At LinkedIn and Carrier, videos, jobs, and trust in a crisis

Recently, the CEO of LinkedIn, Jeff Weiner, explained the company’s future in the wake of a 45% drop in the company’s shares. At around the same time, an executive at Carrier air-conditioner factory explained that 1,400 people would lose their jobs. It’s clear from the videos that the LinkedIn leader was successful, while the Carrier executive was a failure….

Apple’s Tim Cook shows how to communicate in a crisis
| |

Apple’s Tim Cook shows how to communicate in a crisis

Apple’s in a bind. The FBI wants them to crack the encryption on a San Bernardino terrorist’s iPhone. Apple believes that’s a dangerous precedent. Apple CEO Tim Cook’s open letter is breathtakingly simple and clear. Learn from it. Here’s Apple’s logic: Breaking encryption creates a “back door.” Any such back door would inevitably get out. Thieves…

How bold business writing can help women at work

How bold business writing can help women at work

I asked “What happens when women are bold?” My post got an enthusiastic and impassioned response. And I think those responses provided some clues on how women at work can get credit and fair treatment for their ideas — through writing. Today’s post includes generalizations. I don’t think all women are alike, or all men, or all…

Comparing apologies: Oscars vs. Chipotle vs. Boston Globe
| |

Comparing apologies: Oscars vs. Chipotle vs. Boston Globe

Three organizations have screwed up recently: The Motion Picture Academy nominated zero actors of color for Oscars, Chipotle made its customers sick, and the Boston Globe couldn’t deliver papers. I wanted to follow up on my recent posts about Chipotle and the Globe, and see if the Academy Awards folks could do any better. All three needed to…

How to yearn

How to yearn

Here’s the situation. You’ve been doing the same thing, probably at the same job, for a while now. You’re pretty good at it, but sometimes it’s a pain. It’s become easy; it’s not really challenging. The challenge is keeping yourself motivated, because it’s too familiar. And you’ve begun to yearn for something new. If this…