At LinkedIn and Carrier, videos, jobs, and trust in a crisis

At LinkedIn and Carrier, videos, jobs, and trust in a crisis

Recently, the CEO of LinkedIn, Jeff Weiner, explained the company’s future in the wake of a 45% drop in the company’s shares. At around the same time, an executive at Carrier air-conditioner factory explained that 1,400 people would lose their jobs. It’s clear from the videos that the LinkedIn leader was successful, while the Carrier executive was a failure….

Apple’s Tim Cook shows how to communicate in a crisis
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Apple’s Tim Cook shows how to communicate in a crisis

Apple’s in a bind. The FBI wants them to crack the encryption on a San Bernardino terrorist’s iPhone. Apple believes that’s a dangerous precedent. Apple CEO Tim Cook’s open letter is breathtakingly simple and clear. Learn from it. Here’s Apple’s logic: Breaking encryption creates a “back door.” Any such back door would inevitably get out. Thieves…

How bold business writing can help women at work

How bold business writing can help women at work

I asked “What happens when women are bold?” My post got an enthusiastic and impassioned response. And I think those responses provided some clues on how women at work can get credit and fair treatment for their ideas — through writing. Today’s post includes generalizations. I don’t think all women are alike, or all men, or all…

Comparing apologies: Oscars vs. Chipotle vs. Boston Globe
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Comparing apologies: Oscars vs. Chipotle vs. Boston Globe

Three organizations have screwed up recently: The Motion Picture Academy nominated zero actors of color for Oscars, Chipotle made its customers sick, and the Boston Globe couldn’t deliver papers. I wanted to follow up on my recent posts about Chipotle and the Globe, and see if the Academy Awards folks could do any better. All three needed to…

How to yearn

How to yearn

Here’s the situation. You’ve been doing the same thing, probably at the same job, for a while now. You’re pretty good at it, but sometimes it’s a pain. It’s become easy; it’s not really challenging. The challenge is keeping yourself motivated, because it’s too familiar. And you’ve begun to yearn for something new. If this…

Talking with Phil Simon, author of “Message Not Received”

Talking with Phil Simon, author of “Message Not Received”

Phil Simon and I are kindred souls. He comes out of tech, has written seven books, and hates jargon and doubletalk with a burning passion. When he’s not appearing in commercials for Breaking Bad,  he’s out there fighting the good fight. Here’s my interview with him. Your main point in the book is that most business communication…

Chipotle’s weasel words are sickening
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Chipotle’s weasel words are sickening

Chipotle Mexican Grill’s CEO Steve Ells is “deeply sorry” after 141 of his customers in Boston College contracted Norovirus. This comes in the wake of virus outbreaks in nine other states over the past year. The restaurant chain has deployed a team of copywriters to solve the problem. Their efforts on the company’s website gave me a stomachache….