Dear Professor: If you’re teaching writing in 2017, consider requiring Writing Without Bullshit as a textbook. Here’s why (plus a special offer to push you over the edge): In 2017, your students ought to have a writing book that acknowledges that writing must be different for those who read on screens. It uses modern real-world examples. It addresses…
The main competition for my book Writing Without Bullshit is not another book. It’s inertia. It’s easier to do nothing. But the changes I’ve suggested aren’t that hard to do, and they make a big difference. The changes are simple and well-defined Here’s what the book says you should change, in a nutshell: Write shorter, and…
It’s the perfect holiday present for your hard-working staff and clients: a signed copy of Writing Without Bullshit with a personalized message from you. For less than $15 per person, you can show your workers, your clients, or anyone you value that you’re a no-bullshit kind of person — and make them smarter, too. Here’s how it works: Email…
A groundswell occurs when a large number of people each do something very small. Those people don’t even realize they’re part of a movement until they see something to get behind, and to share. If you’re against bullshit, I’d like to give you something to get behind, and a way to make a difference quickly. Here’s…
The joy of BlendTec’s “Will It Blend” videos is that they take expensive, painstakingly produced items — like iPhones — and reduce them to an undifferentiated mess. And that’s just what a book index does to the content in a book. Writing Without Bullshit covers a wide range of content, because everything is fodder for a writer….
Eighteen months ago, I started working on a book about writing. Today you can buy it, in bookstores or online. Please consider getting a copy, or if you already have one, reviewing it on Amazon or elsewhere. I designed “Writing Without Bullshit” so you can get a lot out of it. Whether you write emails,…
My book publishes tomorrow. This is the first book I’ve written without coauthors and a company behind me. How did I get here? Why a book on this topic? I received 10,000 press releases in my 20 years at Forrester. I estimate that 2% of those had any relevance at all. In the ones that…
If you’re an executive or senior manager, why trouble your people about clear writing? Does it really make a difference to how your organization runs? Dramatically. It will change the tenor of how you work. Frankly, “Writing Without Bullshit” is a departure for me. After 20 years as an analyst, I’m used to giving strategy advice to…
I’ve been working with designers for many decades. I have no graphical talent, and counterintuitively, that’s one reason why I’ve been successful in getting some amazing designs. Great designs emerge from a graphical mind; your job, as the client, is to provide the inspiration, not pick colors or icons. When you’re working with a good designer on an…