The second line in my bio is this: “He has contributed to more than 50 book projects that have generated over $20 million for their authors.” A recent reader of this blog seemed skeptical of whether such a statement could possibly be true. Given all the exaggerated claims out there from people about their supposed…
Over the course of my career, I tended to work long, hard, and intensely at my jobs. I was obsessed with making a contribution that would matter greatly to a large number of people. I wanted to leave a mark. Looking back, I did leave a mark. Just not in the way I had planned….
I talk about the bullshit in what we read all the time. I’m so deep into it that I’m inured to the whole concept. But I had an experience yesterday that helped me recognize just how pervasive the problem of bullshit is. Here’s the scene. I’m running a plain writing workshop for a group of…
I delivered my Writing Without Bullshit workshop and seminar this morning to 72 people at the Content Marketing Conference. When you are in front of an audience, you can immediately tell what resonates — you hear laughter, see heads nodding, and hear a warm murmur of sympathy. So what resonated with these writers? “81% of…
If your high school or college students are about to go back to school, put a copy of “Writing Without Bullshit” in their schoolbags. (Assuming, of course, that your school isn’t offended by a little plain language.) It’s the perfect antidote to the outdated and ossified methods so many writing teachers use. Start them off…
Authors don’t hear from readers that much. It’s usually “there’s a typo on page 116.” But every once in a while, we get something that reveals that our work actually matters. Here’s what Alex from Amsterdam sent me in an email: Mr. Bernoff, I want to send a letter and give my sincere thanks for the insights…
If you’re a technical writer, marketing copywriter, or analyst, your job revolves around writing. Of course you need to write well. But why does it matter for the rest of the working world? I was recently at an innovation-focused gathering and got into a conversation with a public relations professional. When I explained what “Writing…
In the March 2017 issue of Harper’s Magazine, Nat Segnit calls me a hypocrite. Now that I’ve studied truth, lies, and bullshit, it’s clear to me that everybody is a hypocrite. So let’s see if he’s got a point. In an article called “Good Plain English: The Problem with Writing Manuals,” Segnit reviews six writing books, including Soul at…
Want to write better? Change a writing habit. Here are ten ways to be a better writer: pick one, then stick with it. (Tell me which one you picked in the comments.) 1. Stop sending first-draft emails. Most of what you write is email. While it creates the biggest impression in aggregate, you’re not spending…