I recently got access to the secret playbook Donald Trump uses to generate a new, ever more outrageous policy every eight or nine days. I’ve used it to predict the next six weeks of Trump news stories: International loser database. “As soon as I get in office, the State Department will begin tracking losers in every governments on earth,”…
Mark Zuckerberg yesterday announced “Reactions,” a set of six emoji that will join “Like” as ways to indicate what you thought of a post. For instance, you can now tap “Yay” or “Wow.” Zuck’s not thinking big enough. When I read a post, the set of emotions I feel isn’t covered by this meager list of…
Business writers are boring. It’s tedious to read their email, Web sites, and white papers. Standing out from this grey background just takes a little color, and it will boost, not harm, your professional reputation. Boring text is not only dull to read, it’s dreary to write. Your readers are seeking information, but you’ve still got a responsibility…