Lessons from the Dan Lyons HubSpot fable “Disrupted”

Lessons from the Dan Lyons HubSpot fable “Disrupted”

You should read Disrupted, by Dan Lyons. And you should take notes, because this is not just a story about startups, culture clash, and the technology industry. It’s full of lessons for every worker and every business. My post is biased, because I know nearly everybody involved here (for full disclosure*, see the end of the post). At first…

How to talk to a graphic designer about book covers

How to talk to a graphic designer about book covers

I’ve been working with designers for many decades. I have no graphical talent, and counterintuitively, that’s one reason why I’ve been successful in getting some amazing designs. Great designs emerge from a graphical mind; your job, as the client, is to provide the inspiration, not pick colors or icons. When you’re working with a good designer on an…

Make an Idea Map to visualize your book’s idea flow

Make an Idea Map to visualize your book’s idea flow

Some nonfiction books just seem to flow naturally from idea to idea. Others seem repetitive — as if the author is just hitting the same idea again and again. An Idea Map can help you visualize your concepts and organize them to avoid repetition. I’m nearing completion on my manuscript for Writing Without Bullshit, and I wanted…

How to collaborate on writing without killing each other
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How to collaborate on writing without killing each other

I have coauthored three books, so I know: writing together is the intellectual equivalent of marrying someone — it is that intimate, getting it right is just as rewarding, and getting it wrong is just as painful. Here’s how to collaborate on a shared writing project. Decide on your shared objectives It’s hard to share the work if…

How to launch a book
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How to launch a book

If you want a great book launch, your focus after completing the manuscript should be on promotion and relationships. Great books sell, but they don’t sell themselves. The traditional publishing process has three stages. In the first stage, you create a proposal and pitch the book to publishers. In the second stage, you complete your research and…