While others write bullshit-filled press-releases, Elon Musk tells you exactly what he’s planning, in plain language. Here’s what you can learn from Musk: write directly to the reader, be clear, be organized, and be engaging. Elon Musk’s Master Plan, Part Deux Yesterday, Elon Musk posted “Master Plan, Part Deux” on the Tesla site. It begins like this:…
Melania Trump’s speech just keeps getting more interesting. Now we know how it happened and why some Republicans say it’s as inconsequential as My Little Pony. But no matter how you spin it, this is a disaster, not a nefarious conspiracy to make Trump’s wife sympathetic. The original speechwriters leak that they’re not responsible The New York Times…
Parts of Melania Trump’s speech at the Republican National Convention are strikingly similar to Michelle Obama’s speech from eight years ago. How does this happen? Plagiarism at this level is typically the result of sloppiness, not outright theft. If you don’t want this to happen to you, then you need to change how you work. What…
The New Yorker just published a fascinating article, “Donald Trump’s Ghostwriter Tells All,” revealing what really happened when Tony Schwartz ghostwrote The Art of the Deal for Donald Trump. Schwartz says, “I feel a deep sense of remorse that I contributed to presenting Trump in a way that brought him wider attention and made him more appealing than he is.”…
How did we end up with such unpopular candidates? Donald Trump continues to respond to pain with hate. The GOP Rules Committee voted down a proposal to unbind delegates from their promises, so he’ll be the nominee of the Republican party. Dozens of prominent Republicans have withheld their support. Mitt Romney and both ex-President Bushes won’t be…
All day long I hear excuses for why people’s writing is worse than it ought to be. “But my company insists we write it this way.” “But I don’t have time.” “But I learned to write this way.” Don’t be a “but-head.” Leave your excuses behind. Here’s a handy guide on how to get past the…
I narrated the audiobook for Writing Without Bullshit this week, spending about 12 hours in the studio. It was a vivid reminder of how absurd some prose sounds when read out loud — which is a good test for whether your writing is bullshit. A good nonfiction audiobook sounds natural, as if someone is explaining something or…
Business writing has only one purpose: to create a change in the reader. If your writing creates no change in the reader, it has failed. This is different from other forms of writing. The purpose of fiction is to entertain. The purpose of media is to get you to read as much and as long as…
Authors and books don’t compete. Instead, they support each other. I wonder why that doesn’t happen in more places? I noticed this as soon as I became an author. The other authors welcomed me as a friend who’d joined a club; we’d all shared a similar experience. Authors blurb each others’ books, even (or especially) if they…