tronc’s employee video is the opposite of inspiring
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tronc’s employee video is the opposite of inspiring

Tribune corporation produced a video to excite employees about its transformation to “tronc” (Tribune online content). The video vividly shows why it’s unlikely to succeed. Newspapers are in bad shape. And Tribune — which owns the Chicago Tribune and the LA Times, and has stumbled from owner to owner — is in particular trouble. Hence…

Problematic oversharing in a post from Buffer CEO Joel Gascoigne
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Problematic oversharing in a post from Buffer CEO Joel Gascoigne

Joel Gascoigne, CEO of social media tool startup Buffer, shared a 3500-word post in which he explains why he’s laying off 10 of his 94 employees. In contrast to bloodless posts from the likes of Intel and Microsoft, it indulges a different sin: oversharing. A lot of my correspondents forwarded Gascoigne’s post to me, hoping…

Tips for an effective executive summary (Ask Dr. Wobs)
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Tips for an effective executive summary (Ask Dr. Wobs)

Executive summaries are crucial for long documents. Keep them spicy and write them early, late, and often. Dear Dr. Wobs: I suspect Executive Summaries became a thing mainly to compensate for bad writing. Do you prefer to write the Summary first, or after writing the rest of the document? And if the Executive Summary is good,…

Jeff Weiner’s creepy letter to staff about the LinkedIn acquisition
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Jeff Weiner’s creepy letter to staff about the LinkedIn acquisition

LinkedIn CEO Jeff Weiner emailed his staff when Microsoft bought the company. His email is discursive, full of platitudes, and fails to answer the employee’s most important question: what’s going to happen to me? LinkedIn has 10,000 employees, 433 million members, and no profits. And now it’s got a new owner. If you work there,…

With LinkedIn, Microsoft will know us all too well

With LinkedIn, Microsoft will know us all too well

Customer knowledge is the most valuable business commodity in our future. Facebook already knows your heart, Google your intentions, and Amazon your purse. With LinkedIn, Microsoft will know your brain. You don’t get a say in the matter. Why did Microsoft agree to buy LinkedIn for $26 billion? If you listen to their CEOs, Satya Nadella and Jeff…

Donald Trump’s shallow thinking is perfect for Twitter

Donald Trump’s shallow thinking is perfect for Twitter

I’m angry and sad about the attack in Orlando, like every other thinking person today. But I’m trying to think long-term. Donald Trump isn’t. What’s most at risk in a time of crisis is rational thought. We become prone to knee-jerk, short-term thinking. Leaders must be smarter than that. Donald Trump is not such a…

Prepare for the most vacuous election campaign ever

Prepare for the most vacuous election campaign ever

Policy statements by Hillary Clinton will only alienate the voters she needs. As a result, she won’t talk policy, and of course, Donald Trump won’t either. Which means we’re in for five months of empty talk. Imagine for a moment that you are strategist for the Hillary Clinton campaign. Your base is mainstream Democrats and…