Yahoo’s been on a downhill slide for years. Now they’ve sold the company to Verizon/AOL for $4.8 billion, a fraction of what it was once worth. But this is good news – just ask Yahoo CEO Marissa Mayer. Her email to employees reads like cotton candy — sweet, airy, and puffed up. Unlike the employee email I…
I once had a cool, but ethically questionable business idea. I asked my boss if I should go ahead with it. “Ask yourself this,” he suggested. “How would you feel if everyone, including your mom, knew what you were doing? Then decide.” I decided not go ahead. That’s the same question the Democratic National Committee staff…
Donald Trump’s speech at the Republican National Convention was only 8% specific policy promises. On the other hand, by my word-for-word calculation, 20% of it was criticism of Trump’s opponents, 21% was fearmongering, and the rest was mostly vague generalities and cheerleading. Based on this speech, you really can’t identify what you’ll be getting if…
While others write bullshit-filled press-releases, Elon Musk tells you exactly what he’s planning, in plain language. Here’s what you can learn from Musk: write directly to the reader, be clear, be organized, and be engaging. Elon Musk’s Master Plan, Part Deux Yesterday, Elon Musk posted “Master Plan, Part Deux” on the Tesla site. It begins like this:…
Melania Trump’s speech just keeps getting more interesting. Now we know how it happened and why some Republicans say it’s as inconsequential as My Little Pony. But no matter how you spin it, this is a disaster, not a nefarious conspiracy to make Trump’s wife sympathetic. The original speechwriters leak that they’re not responsible The New York Times…
Parts of Melania Trump’s speech at the Republican National Convention are strikingly similar to Michelle Obama’s speech from eight years ago. How does this happen? Plagiarism at this level is typically the result of sloppiness, not outright theft. If you don’t want this to happen to you, then you need to change how you work. What…
The New Yorker just published a fascinating article, “Donald Trump’s Ghostwriter Tells All,” revealing what really happened when Tony Schwartz ghostwrote The Art of the Deal for Donald Trump. Schwartz says, “I feel a deep sense of remorse that I contributed to presenting Trump in a way that brought him wider attention and made him more appealing than he is.”…
How did we end up with such unpopular candidates? Donald Trump continues to respond to pain with hate. The GOP Rules Committee voted down a proposal to unbind delegates from their promises, so he’ll be the nominee of the Republican party. Dozens of prominent Republicans have withheld their support. Mitt Romney and both ex-President Bushes won’t be…
All day long I hear excuses for why people’s writing is worse than it ought to be. “But my company insists we write it this way.” “But I don’t have time.” “But I learned to write this way.” Don’t be a “but-head.” Leave your excuses behind. Here’s a handy guide on how to get past the…