SAP’s jargon-filled hybris press release: why bother?

SAP’s jargon-filled hybris press release: why bother?

Why are you still doing press releases? And why are they so awful? In 20 years as an analyst, I received 10,000 press releases. I acted on four of them. But PR pros still craft releases and send them to wire services to clutter up everybody’s inboxes. They’re not just poorly read but poorly written, like this delete-provoking…

The recipe that generates Dr Oz’ bullshit
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The recipe that generates Dr Oz’ bullshit

Start with a topic that’s of crucial interest to a lot of people. Add a high degree of uncertainty. Season with media. Stand back and watch the bullshit appear. For example: which direction will stocks go? Everybody cares but nobody knows, so there’s lots of entertaining opinion on both sides. Add CNBC and you’ve got entertainment….

Rewrite passive voice and reveal the truth
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Rewrite passive voice and reveal the truth

Passive voice sentences conceal who is acting and create creepy feelings in the reader. Fixing them reveals the truth and improves the tone of your writing. If you write advice or instructions of any kind, here’s your tutorial. Look at this example I encountered last night at the Red Sox game, where the team wrote the rules for “Friendly” Fenway…

5 ways that writing without bullshit helps your career
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5 ways that writing without bullshit helps your career

Writing without bullshit seems like a good idea. But is it actually better for your career? For example, somebody wrote this about their company: System-level competition is a new model for strategy in a globally-linked, information-oriented society. This is a methodology for strategic innovation that blends system design and management, ecosystem-centered business strategy, and applications from…

Comcast customer service transformation, in Philadelphia Magazine
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Comcast customer service transformation, in Philadelphia Magazine

When you read about corporate transformations, be wary. Reporters love to tell these stories, because they humanize companies. We love to read them. But they’re stories, which is not the same thing as truth. Take this article about about how Comcast is transforming its customer experience, “Comcast Knows How Much You Hate Them,” by Richard Rys, in…