If the weight loss industry really worked, it would put itself out of business. But there is a way out of this contradiction. It’s not easy, but the problem of weight loss is fixable. You could even help fix it. Two out of three adults are overweight or obese. Some of us are happy to…
Executive summaries are crucial for long documents. Keep them spicy and write them early, late, and often. Dear Dr. Wobs: I suspect Executive Summaries became a thing mainly to compensate for bad writing. Do you prefer to write the Summary first, or after writing the rest of the document? And if the Executive Summary is good,…
LinkedIn CEO Jeff Weiner emailed his staff when Microsoft bought the company. His email is discursive, full of platitudes, and fails to answer the employee’s most important question: what’s going to happen to me? LinkedIn has 10,000 employees, 433 million members, and no profits. And now it’s got a new owner. If you work there,…
Customer knowledge is the most valuable business commodity in our future. Facebook already knows your heart, Google your intentions, and Amazon your purse. With LinkedIn, Microsoft will know your brain. You don’t get a say in the matter. Why did Microsoft agree to buy LinkedIn for $26 billion? If you listen to their CEOs, Satya Nadella and Jeff…
I’m angry and sad about the attack in Orlando, like every other thinking person today. But I’m trying to think long-term. Donald Trump isn’t. What’s most at risk in a time of crisis is rational thought. We become prone to knee-jerk, short-term thinking. Leaders must be smarter than that. Donald Trump is not such a…
Policy statements by Hillary Clinton will only alienate the voters she needs. As a result, she won’t talk policy, and of course, Donald Trump won’t either. Which means we’re in for five months of empty talk. Imagine for a moment that you are strategist for the Hillary Clinton campaign. Your base is mainstream Democrats and…
Hillary Clinton has enough delegates to win the Democratic nomination, but Bernie Sanders won’t go away. Does he think he can win? Nah. But the spotlight — and the negotiating leverage that comes with it — are too much fun to give up. As Hillary Clinton and Democratic leaders see it, it’s time for Sanders to go away…
I’ve got two appearances coming up that you might enjoy if you’re interested in writing without bullshit. This Friday, June 10, at 3PM ET, I’m on Michael Krigsman’s CXOTalk. Michael does live interviews with video intended for a senior executive audience. Should be a blast. And on Thursday, June 23 at 2PM ET, I’ll be…
One key to writing success is to use words that connect with your audience. The secret is not to rein in your vocabulary, but to keep the bullshit density under control. Dear Dr. Wobs: Is there a formula for figuring out exactly how much the vocabulary level in business writing needs to be “dumbed-down” depending…