“That’s fake news!” “No, you’re fake news.” With all the accusations of what’s fake flying about, is there any meaning to the idea of truth? It’s a remarkably subtle concept. But, contrary to what President Trump told TIME Magazine, truth is not a feeling. The topic of the TIME interview was truth and falsehood. Trump said a…
Cision, which makes tools for PR professionals, will become a $2.4 billion publicly traded company through a maneuver with a capital company. They’re holding a call to explain it Monday at 11. If you read those 31 words, you know everything you need to about this news. Press releases tend toward fluff. But this one —…
One day, about 40 years ago, I found myself in a group of people doing something that scared the crap out of me. As I look around me now, I feel the same way I felt then. I went to college at Penn State, a burgeoning mass of 30,000 students sequestered in the heart of the mountains…
If you’re a technical writer, marketing copywriter, or analyst, your job revolves around writing. Of course you need to write well. But why does it matter for the rest of the working world? I was recently at an innovation-focused gathering and got into a conversation with a public relations professional. When I explained what “Writing…
The bad news at Uber keeps on coming. This weekend, its President of Ridesharing and second-in-command, Jeff Jones, quit after only six months. This was an opportunity for Uber’s founder and CEO, Travis Kalanick, to take responsibility for problems that contributed to this departure. He failed. The context for the Jeff Jones departure First, some background….
The quick polling app Wishbone, popular with teenagers, lost 2 million of its users’ email addresses and 287,000 phone numbers. Then it posted no apology — just a “no big deal” email to its users. Most of the apologies I critique are too defensive or company-centric, but I’ve never before seen one that’s basically says,…
A nasty, permanent spat burns in the heart of analysts of the English language. It’s the fight over the need for the Oxford or serial comma — for example, do you really need the final comma in the phrase “passive voice, weasel words, and jargon”? Now that a court in Maine has decided a case based on the…
You know poor writing is slowing down your organization. But changing a culture — any culture — is wicked hard. Where should you start? And how can you maintain the change? I suggest three steps: 1. Generate awareness. 2. Share knowledge. 3. Provide systems for help and support. Here’s how to do these. 1. Generate…
It’s snowing here in New England. And, as always, the local and national news and weather cabals have energized the panic economy, creating not just millions of page views but endless supermarket lines to buy batteries, bread, and milk. (Why bread and milk? No one knows.) As I sit safe and cozy in my home…