Elon Musk’s brand is an implausible future — and it’s cheaper than advertising

Elon Musk’s brand is an implausible future — and it’s cheaper than advertising

Tesla announced a humanoid household robot Thursday, with a prototype due out next year. It made headlines even though there was nothing to see but an actor in a suit. Elon Musk was just musing out loud with slides and silly props. This is not new. Most of what Musk announces has no dependable release…

Could this ad raise men’s vaccination rates?

Could this ad raise men’s vaccination rates?

An Italian study shows that men testing positive for COVID-19 have three times the likelihood of suffering erectile dysfunction compared to those without a positive test. SCRIPT: 30-SECOND VACCINE SPOT (ED) Interior, casual restaurant. A man, mid-40s, good-looking but not strikingly so, slightly balding, sits at a restaurant table opposite an attractive woman, brunette, several…

Why we should use ads to scare the crap out of vaccine resisters
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Why we should use ads to scare the crap out of vaccine resisters

Those who are not afraid of COVID-19 are behaving irrationally. It’s time to use emotional and graphic advertising to change their minds about vaccination. It worked for smoking; it will work for COVID. Content warning: today’s post contains graphic and disturbing images. If these scare you more than COVID, please get your priorities straight. We…

The real reason for the frenzy in the real estate market

The real reason for the frenzy in the real estate market

US home prices increased 24% year-over-year in May, the highest increase in more than 20 years. The market is in a frenzy, with some home buyers bidding six figures over asking prices and sellers selling many homes within a week of their hitting the market. What’s really going on? It’s not like the last housing…

How to buy a used car or a house — managing risk with online and offline resources
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How to buy a used car or a house — managing risk with online and offline resources

I just bought a used car and I’m on the verge of buying a used house. Making such purchases requires lots of information. You can’t collect it all online, but it sure helps. Because I’ve been alive for more than 60 years, I am used to making big purchases with lots of personal hand-holding and…