People keep sending me word lists. “Use these words,” they say. “Don’t use these other words.” If you want to be a better writer, these lists are useless, because they don’t change how you think. Words to ban from tech? This list is way too short Robert Dean lists “20 bullsh*t buzzwords that should be banned…
Must you delete the word “that” when it connects two clauses in a sentence? Nope. Today, in response to a reader’s question, I restore your faith in “that” and show why you shouldn’t treat it as toxic. Dear Dr. Wobs: Why did you use the word “that” in Writing Without Bullshit where it didn’t seem necessary? For example…
Want to write better? Change a writing habit. Here are ten ways to be a better writer: pick one, then stick with it. (Tell me which one you picked in the comments.) 1. Stop sending first-draft emails. Most of what you write is email. While it creates the biggest impression in aggregate, you’re not spending…
Yesterday, we saw two incredible tweetstorms: NYU Professor Jay Rosen shared his thoughts on the unique challenges for journalists covering Donald Trump, while strategic analyst Eric Garland explained the rationale behind Russian hacking. Their tweetstorms reveal a new, disciplined way of writing, with no room for bullshit. Here’s what you can learn from writing a…
To create effective infographics, you need to have something to say, and then you need to tell the story graphically. Today’s Ask Dr. Wobs answer explains how to do that. Dear Dr. Wobs I’m inspired by your infographics that illustrate how to write without bullshit. I’d like to create some of my own for my audience. How do…
It’s on the tip of your brain. An idea. You think you’re onto something. You’ve figured something out that nobody else realizes. What should you do next? Write an idea treatment. I’ll explain how. I hear from people who say they have ideas all the time. They say stuff like this: “I think I want to…
Managing reviews of your drafts is a pervasive problem. At my talk to PR professionals this weekend, only one person out of an audience of 150 said her review process worked well. Today, I’ll describe a key element of a disciplined process for soliciting, collecting, and combining reviews: the memo you send to reviewers asking for feedback. The reviewers’ memo: an…
The typical business writing process is a disaster. I’ve seen it; I’ve lived it; I’ve picked up the pieces afterwards. And bad process creates bad results. For better quality with less angst, you need the discipline to work in three distinct stages. The 3 P’s will mess you up This advice is for writing projects that take a…
If you’re writing anything interesting, you’re collaborating. And if you’re collaborating, Google Docs and Google Sheets are indispensable tools. Most of you work in organizations where Microsoft Word and Microsoft Excel are standard. They’re comfy and familiar. If you send a file in those formats to somebody, you know they can read it. So why bother…