Never use an exclamation point! (And other rhetorical no-nos)

Never use an exclamation point! (And other rhetorical no-nos)

If you want to sound like an immature, unprofessional idiot, fill your prose with exclamation points, emojis, superlatives, adverbs, and profanity. Today I’ll explain why people use these rhetorical techniques and how they undermine your meaning. There are no absolute rules about business writing. You are welcome to use any of the elements I describe here….

Dr. Wobs is on duty to solve your writing problems. Try me!
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Dr. Wobs is on duty to solve your writing problems. Try me!

Stumped at work? I can help. Today I launch “Ask Dr. Wobs.” Use my form or email me with your toughest problems about communicating at work. Special offer: between now and when my book is published in September, if I select your question to answer, I’ll send you a free pre-release copy of the book. If…

How “get to the point” jibes with “tell a good story”
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How “get to the point” jibes with “tell a good story”

Storytelling is all the rage in business. Meanwhile, I’m telling you to front-load your writing — to explain just what you’re about to say in the title and first few sentences. If you take my advice, won’t that ruin your story? Not quite. In fact, following my advice is the only way you’ll get to tell your…

The true power of links: brief, pointed, powerful writing
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The true power of links: brief, pointed, powerful writing

We still write as if people will read our work in print, but they don’t — they read on glass screens. As a result, you should include links in everything you write, from emails to reports. It will make your writing shorter and more powerful. The versatility of links As a blogger, I use links all the…

Bold writing helps, not threatens, your career (Survey Data)

Bold writing helps, not threatens, your career (Survey Data)

Does clear writing make you vulnerable, or boost your career? According the business writers I asked, it’s more likely to help than hurt you. And the older you get, the bolder you get. When I surveyed 547 business writers early this year, I asked whether they agreed with the following two statements: I make a strong,…

Your writing problems are not what you think (Survey Data)

Your writing problems are not what you think (Survey Data)

What’s wrong with your writing? If you think it’s too long, you’re probably right. While you may not realize you have organization and clarity problems, your readers do. Early this year, I surveyed 547 business writers (details below*). This is my first post about the data from that survey. One question I asked was this: In…