What can you learn from this awesome article on . . . hockey goalies?

What can you learn from this awesome article on . . . hockey goalies?

I am not a hockey fan. But when I read Ken Dryden’s new piece in The Atlantic — “Hockey Has a Gigantic-Goalie Problem” — I was captivated. This is not showy writing. It’s just so engaging you can’t stop reading. Yes, folks, this is 4700 words on the pads and behaviors of hockey goalies, written…

Contributed op-ed case study (4): Editing and revision
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Contributed op-ed case study (4): Editing and revision

Writing an opinion piece is rarely the end of the process. The editors of your target publication are likely to request revisions. An effective writer budgets time for those revisions and maintains effort and creativity through the revision cycle. Responding to edits In the last three posts, I explained how I pitched, researched, and wrote…

Contributed op-ed case study (3): Planning and writing
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Contributed op-ed case study (3): Planning and writing

Writing can be easy, provided you prepare properly. I’ll show how that applied to the op-ed I placed in the Boston Globe last Sunday. Let’s start by talking about two types of writers, planners and pantsers, a concept I borrow from fiction writers. Planners are the people who map everything out ahead of time, in…

20 insights from an analyst writing marketing copy
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20 insights from an analyst writing marketing copy

I am writing a lot of marketing copy lately. I’ve noticed some things you might find helpful. Here’s what I’m currently writing and editing: Marketing description for a book on management. Marketing description for a book on the future of transportation. Articles about corporate AI strategy for an author. Blog posts announcing an AI-focused startup….