The ROAM analysis of Donald Trump’s irate Iran tweet
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The ROAM analysis of Donald Trump’s irate Iran tweet

Late last night, Donald Trump threatened Iran with an all-caps tweet. Today, I’ll analyze its effectiveness using the Without Bullshit rubric for all written communication, ROAM. Here’s Trump’s tweet: To Iranian President Rouhani: NEVER, EVER THREATEN THE UNITED STATES AGAIN OR YOU WILL SUFFER CONSEQUENCES THE LIKES OF WHICH FEW THROUGHOUT HISTORY HAVE EVER SUFFERED…

An analysis of Twitter’s screwup (with comments from Melissa Agnes)
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An analysis of Twitter’s screwup (with comments from Melissa Agnes)

Twitter screwed up and wrote everybody’s passwords to a file in plaintext. Then (of course) they apologized. Can we do better with these apologies? And what’s the fallout from this incident? Here’s an analysis and a conversation with Crisis Communication expert Melissa Agnes, author of Crisis Ready. This is getting routine. And that’s the problem. At…

Jack Dorsey proposes to measure the health of Twitter. But he won’t fix it.
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Jack Dorsey proposes to measure the health of Twitter. But he won’t fix it.

Jack Dorsey posted a tweetstorm about what’s wrong with Twitter and how the company will start to fix it. It’s too late, and probably too little, but it’s a start. Here’s what he posted: We’re committing Twitter to help increase the collective health, openness, and civility of public conversation, and to hold ourselves publicly accountable…

In defense of social technologies

In defense of social technologies

Many of us who promoted social media when it was young are now wondering if we made a mistake. For example, former Facebook executive Chamath Palihapitiya has said “The short-term, dopamine-driven feedback loops that we have created are destroying how society works: no civil discourse, no cooperation, misinformation, mistruth.” So I decided to take a look…

Was Randi Zuckerberg right to call out Alaska Airlines on Twitter?

Was Randi Zuckerberg right to call out Alaska Airlines on Twitter?

Randi Zuckerberg says she was harassed by another passenger on Alaska Airlines, and the flight crew enabled him. She tweeted about it to get the airline’s attention. Is it fair to use your social media following to get satisfaction from a company behaving poorly? Was Randi Zuckerberg’s letter fair? Randi Zuckerberg is an author, Facebook’s…

The Trump Administration is the most transparent presidency in history
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The Trump Administration is the most transparent presidency in history

You know everything there is to know about how Donald Trump thinks and acts. You want your government to be transparent? You got it. His every utterance get blanket coverage on cable from MSNBC to Fox News, and everything between. We have Politico, Talking Points Memo, and Breitbart dissecting his burps and asides, magnified by…

Brianna Wu (@Spacekatgal) shows how a candidate can tweet like a person
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Brianna Wu (@Spacekatgal) shows how a candidate can tweet like a person

Brianna Wu is running for Congress. She’s using Twitter like a real person. The result is an authenticity and humanity that’s unique in the political sphere. Yesterday I explained to a Twitter idealist from a decade ago how political Twitter had succeeded, but not in the way any of us expected. Now every politician has…