A lot of people think my writing advice is wrong. When you apply the principles in my book at work, you’re going to encounter resistance, because the way I teach writing is not conventional. Here’s a set of objections and counterarguments for when people tell you you’re doing it wrong. Business writing has worked fine for many…
The joy of BlendTec’s “Will It Blend” videos is that they take expensive, painstakingly produced items — like iPhones — and reduce them to an undifferentiated mess. And that’s just what a book index does to the content in a book. Writing Without Bullshit covers a wide range of content, because everything is fodder for a writer….
Did you ever read a passage and then feel woozy afterwards? The problem is toxic prose. Three common writing problems, taken together, make it hard to figure out what people are trying to say. Passive voice. When you can’t tell who’s responsible for the actions in a sentence, it confuses you. Jargon. When a passage…
If you’re an executive or senior manager, why trouble your people about clear writing? Does it really make a difference to how your organization runs? Dramatically. It will change the tenor of how you work. Frankly, “Writing Without Bullshit” is a departure for me. After 20 years as an analyst, I’m used to giving strategy advice to…
Yesterday, 50 former national security officials who had served in Republican administrations published a letter criticizing Donald Trump. This document is bullshit-free: it’s written in the first person with active voice, direct, declarative sentences and a limited number of qualifiers. For a political document, this is remarkable. An effective document is short, features a descriptive title, and explains its…
From southern courtesy to corporate bullshit, you had lots of questions after last week’s webinar for Higher Logic. I’ve answered them here. (Questions edited for length and clarity; some questions are from multiple listeners.) Q. Isn’t this all things that we should have learned from “Elements of Style” by Strunk & White? How is this different? Strunk…
One key to writing success is to use words that connect with your audience. The secret is not to rein in your vocabulary, but to keep the bullshit density under control. Dear Dr. Wobs: Is there a formula for figuring out exactly how much the vocabulary level in business writing needs to be “dumbed-down” depending…
Yesterday, Tribune Publishing, purveyor of news since 1847, changed its name to “tronc” (short for “Tribune Online Content.”) It’s now a “content curation and monetization company” — a company that makes money from content, what we used to call a media company. Today, I deconstruct the rest of its attempt to use techno-drivel to misdirect our attention from its…
When I teach writing, people always ask me “What about SEO?” (That’s “search engine optimization”). If you’re thinking about SEO, please stop, because you should be out to maximize readers, not traffic. Don’t even think about SEO until your writing is nearly done. What is SEO? According to the experts at Search Engine Land: SEO…