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10 top writing tips and the psychology behind them
Tips

10 top writing tips and the psychology behind them

ByJosh Bernoff May 4, 2015May 3, 2023

There are plenty of folks happy to tell you how to write better, just as any doctor will tell you to “eat right and exercise.” But changing your writing (or eating) habits only happens when you understand why you do what you do. I can help you with that. That proposal or email you wrote must now compete for…

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Inovalon’s impenetrable Web description and how to fix it
Marketing

Inovalon’s impenetrable Web description and how to fix it

ByJosh Bernoff April 3, 2015May 3, 2023

It’s not that hard. People who visit your Web site want to know what you do. If you can’t describe your company simply in a few sentences, you’re screwed. Which is why I was astounded when a visitor to this blog suggested I look at the site for Inovalon. This is where clarity and brevity…

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