My publicity strategy: personal messages and the power of “No”
| |

My publicity strategy: personal messages and the power of “No”

ByJosh Bernoff

Today, I’ll share some insight into how I do outreach to influencers . . . and the power and courtesy of the answer “No.” I am going to reveal how I’m doing publicity and how it feels. I’m doing most of my own publicity outreach for the new book. The publisher has a list, but…

How to launch a book
|

How to launch a book

ByJosh Bernoff

If you want a great book launch, your focus after completing the manuscript should be on promotion and relationships. Great books sell, but they don’t sell themselves. The traditional publishing process has three stages. In the first stage, you create a proposal and pitch the book to publishers. In the second stage, you complete your research and…