Infographic: How to do book promotion with PQRST
Print this out and share with your book promotion team:
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Surprising benefits of launching a book — for the whole marketing funnel
When I wrote a book, I expected it to generate leads for my business. This is also a goal for 30% of the business authors I surveyed, so it’s not unusual. Even though the book has only been out for a few weeks, it’s delivered benefits for my consulting business that go far beyond book-generated…
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Fundamentals of nonfiction book promotion: using PQRST to plan a book launch
The most common mistake authors make is to fail to promote their books. No, people will not discover your book just because it is great. And no, your publisher will not do all the work and tell you what to do. You have to do it yourself. This is hard for authors because the work…
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The top 8 questions nonfiction authors ask — and the answers
Authors have questions. Once they start working on a book, the same things seem to come up over and over. So let’s get you some answers. Is my idea worth writing a book about? An idea worthy of a whole book should be big enough to have a set of nonobvious consequences. You should have…
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The selfless work of book promotion
Promoting your nonfiction book seems like ego-stoking work of the most extreme sort. Me, me, me! Pay attention to me! My book is great! In truth, though, successful book promotion is a work of service and selflessness. Why selfless beats selfish in book promotion Start with the book itself. Your book will succeed to the…
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Want to join my book-launch squad?
I’m assembling a crack team of regular readers and prospective authors who’d like to participate in the launch of my book Build a Better Business Book over the next two months. What you get: insider perspectives on what’s happening, early access to content, and camaraderie with fellow authors on the same quest, and, within reason,…
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The lesson of author Bethany Mandel: don’t go on camera unless you’re prepared — and don’t make excuses afterwards
If you’re going to wade into controversial public discourse, you’d better be prepared for the controversy. Otherwise, you could end up like Bethany Mandel, the author who humiliated herself on video, then made things worse by writing a vacuous essay about how bad it felt. Bethany Mandel is the coauthor of Stolen Youth: How Radicals…
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How to help an author who just published a book
If your friend just published a book, what can you do to help? You can say “congratulations,” which is nice, but what your friend actually needs is for as many people as possible to hear about the book, consider the book, buy the book, read about the book, and talk about the book. This is…
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How to promote your book with a bylined article
When it’s time to promote your book, one strategy is obvious: write articles about it and post them online. But what should you write and where should you place it? Here’s a quick guide. Where to place articles The simplest location to post articles about your book is in places you control: your blog, your…
