Here are some things to know about truth: Truth exists. Finding truth takes work. And truth changes over time. I devote my energy to finding and promoting that truth, even when it is uncomfortable. It’s time for our biggest technology companies to do the same. Myths are persistent Megan Scudellari published an article in Science one year…
Dear Professor: If you’re teaching writing in 2017, consider requiring Writing Without Bullshit as a textbook. Here’s why (plus a special offer to push you over the edge): In 2017, your students ought to have a writing book that acknowledges that writing must be different for those who read on screens. It uses modern real-world examples. It addresses…
The Trump era is a rough time for journalists. No matter how much they’re provoked, if they show too much bias and disrespect, they could lose their jobs, even for a single tweet. That’s what happened to Julia Ioffe at Politico, and it’s a revealing case study. I’ll get to what Ioffe did in a moment….
Everybody loves to hate Comcast, America’s biggest cable company. On Monday, in Indianapolis, its repair technicians created a situation that led to multiple car accidents, then behaved arrogantly and denied being responsible. Comcast’s response is not bad; it’s direct, personal, and promises to make things better. What happened in Indy? Several Comcast repair trucks with “cherry-pickers”…
Self-publishing is much faster than traditional publishing. But can you create a quality book that way? Yes, but only with a disciplined process and the right support team. Here’s my insider’s account of how Shel Israel and Robert Scoble pulled it off with their new book book, The Fourth Transformation: How Augmented Reality and Artificial Intelligence Change Everything. Shel…
Dear Dr. Wobs Company profiles are some of the most boring pieces of content. How can they be improved? — Alessandra Dear Alessandra: A typical company profile — often shown on the “About us” section of a Web site — is a political exercise that makes everyone at the company unhappy, even as it mystifies customers….
Yesterday, we saw two incredible tweetstorms: NYU Professor Jay Rosen shared his thoughts on the unique challenges for journalists covering Donald Trump, while strategic analyst Eric Garland explained the rationale behind Russian hacking. Their tweetstorms reveal a new, disciplined way of writing, with no room for bullshit. Here’s what you can learn from writing a…
The divisions in the country have spilled over into commerce, with calls to boycott businesses from Nordstrom’s to Kellogg’s. Feel free to boycott businesses that backed a candidate you despise. But draw the line at extending those boycotts up the supply chain, because that way lies madness. After the most vitriolic election in memory, the country…
Robert Scoble and Shel Israel just published The Fourth Transformation: How Augmented Reality and Artificial Intelligence Change Everything. It’s an indispensable guide to the future, and a gripping read. Get yourself a copy. This is not an unbiased review. While Scoble and Israel wrote this book and are responsible for the content, I edited it….