Fear makes people hide their meaning with extra words. It backfires. We know you’re afraid. Adding words make people less likely to trust you. A friend forwarded me an excellent example: a 414-word missive about financial improprieties in the school district of Northborough/Southborough, Massachusetts. I know how this letter must have developed: a panicked set of people at the…
I’ve been working with designers for many decades. I have no graphical talent, and counterintuitively, that’s one reason why I’ve been successful in getting some amazing designs. Great designs emerge from a graphical mind; your job, as the client, is to provide the inspiration, not pick colors or icons. When you’re working with a good designer on an…
Warren Buffett recently released his letter to shareholders for 2015. Buffett’s Berkshire Hathaway consistently delivers excellent financial results; his letters to shareholders consistently deliver clarity, humor, and wisdom. Let’s take a look at just how much better Buffett’s prose is than the muddy, overly technical, jargon-laden and obfuscatory verbiage that makes up most investor communication….
After his Super Tuesday wins, it’s likely that Donald Trump will be the Republican nominee for president. More than in any past election, his choice of VP makes all the difference — not just in electability, but because he might not last a full term. He needs to pick someone less wacko than he is. Super…
When you go back, you notice things. Habits you never thought about, you think about. You go back to that place you used to work, meet an old colleague, talk about work. Your brain snaps right into the old habits. The reflex of hitting those quarterly goals and buying into the company strategy. The fear-response…
There is no better way to tell the hard truth than with a joke. First, the audience laughs. Then they think “why is this funny?” Then they get your point. Then they change. That’s why Chris Rock’s Oscars monologue was so telling, while Motion Picture Academy President Cheryl Boone Isaacs’ apology was so pathetic. Humor…
In the hands of a master, metaphor makes prose vivid and memorable. That’s what Matt Taibbi just did with his deconstruction of Donald Trump in Rolling Stone. I’ve written about how inadvertent metaphor overload destroys the lazily edited 500-word article. But metaphors — even lots of them — can make a longer narration dance in…
I challenge each of the remaining candidates for president. Do you have the courage to make this speech and save America from Donald Trump? My fellow Americans, today’s speech is not about me. It is about you. I speak to you today about the greatest threat to America’s future. It’s not ISIS. It’s not gun violence…
When I struck out on my own, I vowed to do only work that I found rewarding. If I could do that, I would have an enviable and satisfying work life. So far, I have succeeded. The most rewarding work for me involves spreading the gospel of writing without bullshit. I’ve found two ways to do that. I…