We still write as if people will read our work in print, but they don’t — they read on glass screens. As a result, you should include links in everything you write, from emails to reports. It will make your writing shorter and more powerful. The versatility of links As a blogger, I use links all the…
I’ve said that true analysts find bigger truths when they’re wrong. Smart people predicted Donald Trump would never win the Republican nomination. It’s pretty revealing what they learned from their mistakes. Let’s look in particular at the mea culpa pieces by Nate Cohn of the New York Times’ feature “The Upshot” and Nate Silver of fivethirtyeight.com. First, admit your mistake True analysts…
Ted Cruz is out. Bernie Sanders can’t realistically win. So it’s Donald Trump versus Hillary Clinton for the 2016 presidential election. Regardless of what you hear, watch closely, because gender perspectives will drive this election. Conventional campaign policy dictates a pivot toward the center in the general election, in which candidates talk less about policies that energize…
Dan Lyons’ book Disrupted tars the whole startup business with the brush of his experience at HubSpot. One key element is to show that the rest of Silicon Valley is also corrupt with a recitation of all the recent sins of tech companies. Whenever you see a list like this, you should be skeptical. Here’s a paragraph…
My survey of 547 business writers found one big pain point: managing editorial feedback. Only half of business writers get the feedback they need, and only one in three feels that their process for managing feedback works well. Business writers have little love for feedback processes In this table, the first data column summarizes all the responses; the other columns…
Any author will tell you: the money’s in the speeches. A slightly successful author gets occasional gigs and small fees. A moderately successful author gets regular bookings and decent fees. A monster bestselling author is getting rich off royalties — which is very rare — but she’s also getting paid an awful lot to speak….
In December of 1994, economist Hal Varian, who is currently Google’s chief economist, wrote a paper called “How to Build an Economic Model in Your Spare Time.” Ignore the subject matter. It should have been called “How to think clearly.” His advice hasn’t lost relevance in the 21-plus years since he wrote it. (Thanks to Cory Doctorow at…
I’m all for satire, especially on social media. But when traditional media get involved, they must set some boundaries. That’s what didn’t happen when Esquire published an article by a Jeff Jarvis impersonator. First, here are the facts about what happened. Jeff Jarvis is a media critic, author, blogger, and professor at the CUNY Graduate School…
I take a lot of shit for telling people to avoid passive voice. But here’s the thing: passive voice hides things. It creates a distance between the writer and the reader. I actually considered writing a whole book on it called “Passive Evil.” You think that’s too strong? Well, I’ve just reviewed all my posts on passive voice and…