The New York Times’ boldly effective response to Trump’s libel threats
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The New York Times’ boldly effective response to Trump’s libel threats

The New York Times published an article about Trump sexually assaulting two women. Trump threatened to sue for libel. The letter that the Times‘ lawyer sent in response really hits you smack on the forehead, because it’s so different from anything else you read in the paper. I’ll analyze. There are three kinds of things you…

Join the groundswell for Writing Without Bullshit
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Join the groundswell for Writing Without Bullshit

A groundswell occurs when a large number of people each do something very small. Those people don’t even realize they’re part of a movement until they see something to get behind, and to share. If you’re against bullshit, I’d like to give you something to get behind, and a way to make a difference quickly. Here’s…

Press releases: how to go beyond waste, fraud, and abuse

Press releases: how to go beyond waste, fraud, and abuse

Stop writing and distributing press releases. Please. They’re stupid, annoying, and useless. And according to an analysis by Christopher Penn of Shift Communications, they don’t work. I spent 20 years as an analyst at Forrester Research. During that time, I received 10,000 press releases. I estimate that about 200 had even the tiniest amount of…

The unasked questions in last night’s debate

The unasked questions in last night’s debate

More than half of last night’s debate was about character. It feels like this whole campaign has been about character. It’s time to stop wallowing in that and face the country’s real problems, the problems nobody talks about, which go way beyond who’s running and what they did 10 and 20 years ago. In any campaign, here’s what…

Getting past the “Yankees suck” school of political discourse

Getting past the “Yankees suck” school of political discourse

Red Sox fans are wicked biased — anything their team does is right, anything the other team does (especially the Yankees) is terrible. This is barely acceptable for sports. It’s a terrible model for politics. But it’s the model millions of voters appear to be stuck in. I call this the “Yankees suck” school of political…

How health insurance instructions and forms made me sick
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How health insurance instructions and forms made me sick

Instructions are tricky. You need to be clear and brief, write directly to the user, and most importantly, make sure that the instructions match reality. Based on my experience with health insurance, this a prescription that Blue Cross Blue Shield of Massachusetts needs, stat. I had previously used the excellent Blue Cross Blue Shield plan from…