You’re going to need help from people you don’t know. Getting them to respond is like hitting on a stranger. Your pick-up line makes all the difference. Two pick-up lines, two reactions Two strangers contacted me last week. Each wanted a conversation. (Since they were personal messages, I’ve concealed the identities of the senders.) “Lenny” starting hitting on…
Yesterday, Tribune Publishing, purveyor of news since 1847, changed its name to “tronc” (short for “Tribune Online Content.”) It’s now a “content curation and monetization company” — a company that makes money from content, what we used to call a media company. Today, I deconstruct the rest of its attempt to use techno-drivel to misdirect our attention from its…
Mary Meeker’s annual Internet Trends Report for Kleiner Perkins is a comprehensive and provocative collection of data about technology change. It’s also the most cluttered, visually jumbled 213-slide pileup in the history of PowerPoint. Reading this deck is like walking through a construction site in which the Hell’s Angels are putting on three simultaneous Cirque de Soleil…
When I teach writing, people always ask me “What about SEO?” (That’s “search engine optimization”). If you’re thinking about SEO, please stop, because you should be out to maximize readers, not traffic. Don’t even think about SEO until your writing is nearly done. What is SEO? According to the experts at Search Engine Land: SEO…
Fixing the climate has a cost. So does failing to fix it. Both costs are huge, but if you believe that climate change is a real phenomenon, then the human and economic costs of inaction are staggering. What justifies failing to act? My analysis reveals that the explanation that many Republicans stand behind — that climate change…
A laughable email from a translation service proves it: once you cross boundaries, you’re at risk of seeming like a fool. We’re quick to see foolishness in those from outside our boundaries, but not so fast to see it in ourselves when we travel. Here are a few reflections, along with steps you can take…
In today’s “Ask Dr. Wobs” question, I address what’s wrong with meaningless-but-true superlatives and how to talk people out of them. Dear Dr. Wobs: My boss wants to promote in a news release that one of our products is the fastest-growing product in its category in our industry. I really think it’s empty corporate speak…
Stumped at work? I can help. Today I launch “Ask Dr. Wobs.” Use my form or email me with your toughest problems about communicating at work. Special offer: between now and when my book is published in September, if I select your question to answer, I’ll send you a free pre-release copy of the book. If…
If you believe the Boston Globe or the Wall Street Journal, students are increasingly writing papers on their phones. While there are some benefits, teachers ought to discourage it, since it interferes with reflection and promotes a pernicious first-draft writing habit. The articles on this topic are anecdotal Like most trend pieces, both of these articles are…