The passive-aggressive furor of Antonin Scalia
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The passive-aggressive furor of Antonin Scalia

Antonin Scalia, the Supreme Court Justice who died Saturday, had a reputation as a fierce, incisive, and sarcastic defender of conservative values. Read his most famous opinions and arguments and you’ll find his rhetorical secret: passive voice statements that obscure the boogiemen he rails against. As my tribute to Justice Scalia, here are some quotes…

How bold business writing can help women at work

How bold business writing can help women at work

I asked “What happens when women are bold?” My post got an enthusiastic and impassioned response. And I think those responses provided some clues on how women at work can get credit and fair treatment for their ideas — through writing. Today’s post includes generalizations. I don’t think all women are alike, or all men, or all…

It’s set for election 2016: Clinton vs. Romney vs. Bloomberg
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It’s set for election 2016: Clinton vs. Romney vs. Bloomberg

WASHINGTON, August 1, 2016. As we wind down from the nominating conventions of both parties, America faces the most unusual election scenario in decades. Hillary Clinton, fresh from a bruising fight to win the Democratic nomination, faces Mitt Romney, chosen by the Republicans at a brokered convention, and independent Michael Bloomberg. And it all began on…

Super Bowl ads show the axes of content effectiveness

Super Bowl ads show the axes of content effectiveness

Maybe you saw the football game last night. You probably noticed the commercials. Some were funny and sharable. Some were effective for the brand. But not that many were both. If you talk about your product, you’re probably being boring. If you try to be funny or cool, you risk wasting effort, leaving the viewer mystified about…