Slack wrote an open letter to Microsoft, ostensibly welcoming it to the market for workplace collaboration systems. It’s a weird hunk of prose, direct and honest on the surface, but fundamentally insincere. The choice to publish this letter — and to fill it with platitudes — makes me question the judgment of the company. Here’s what happened….
Matt Mullenweg, the originator of WordPress and CEO of Automattic, is fighting with Avishai Abrahami, CEO of Wix. (Both companies make it easy to build web content.) The question driving this fight is the appropriate use of open source code. But what’s really at stake is reputation — and on that front, Abrahami’s wry commentary…
Stop writing and distributing press releases. Please. They’re stupid, annoying, and useless. And according to an analysis by Christopher Penn of Shift Communications, they don’t work. I spent 20 years as an analyst at Forrester Research. During that time, I received 10,000 press releases. I estimate that about 200 had even the tiniest amount of…
The bidding for Twitter is heating up. The Wall Street Journal is predicting a price of about $20 billion. What’s worth so much? You. Vanity Fair’s Nick Bilton painted a devastating portrait of the years-long dysfunction inside the company. Here’s a sample: But in between all of those reasons [that previous bids to buy it…
The only purpose of business writing is to create a change in the reader. Create the change and you succeed; fail to make the change and you’ve wasted your time. Before you spend hours on a piece of writing, spend 15 minutes on the one tool that will make it most likely to be effective. Learn…
Wells Fargo employees opened 2 million fake bank and credit card accounts to pad their paychecks with bonuses, according to regulators. The bank will pay a $185 million settlement and has fired 5,300 people. “When we make mistakes, we are open about it,” the CEO said. Are they? Actually, it’s the opposite. By any measure, this is…
Samsung’s new flagship phone, the Galaxy Note7, has a problem. Some of them are exploding. Samsung’s recall statement is very clear, except that something’s missing. Here’s the full statement about this unprecedented recall: [Statement] Samsung Will Replace Current Note7 with New One on September 02, 2016 Samsung is committed to producing the highest quality products and…
Dropbox got hacked a while back. So the company emailed affected users — and hid the news. Burying the lede* is counterproductive; it just makes people work harder to find out the truth. Good writers get to the bad news quickly and frankly, then move on. Here’s what happened: In 2012, somebody stole 68 million Dropbox usernames and…
American Airlines’ new ad campaign — “The world’s greatest flyers fly American” — gently praises flyers who are civil and generous. After decades of flyer abuse, that’s a lot to ask. I am a 2-million-mile, Platinum-for-life American Airlines frequent flyer. I’ve been a frequent business traveler for 25 years. I have watched the sad decline…