Dropbox got hacked a while back. So the company emailed affected users — and hid the news. Burying the lede* is counterproductive; it just makes people work harder to find out the truth. Good writers get to the bad news quickly and frankly, then move on. Here’s what happened: In 2012, somebody stole 68 million Dropbox usernames and…
Mylan and its CEO Heather Bresch are under fire. It raised the price of its EpiPen product — an essential protection for people with life threatening allergies — by a factor of five in the last eight years. Mylan’s statement defending itself clarifies what it’s doing — providing rebates — but evades the main issue of…
The stock market has already priced in anything you read in The Wall Street Journal about stocks. So they fill space with an elaborate passel of theories that’s obscure enough that you might think the market doesn’t understand it yet. That’s fine, so long as you realize it’s for entertainment purposes only. Markets reporters at a paper…
American swimmer Ryan Lochte has apologized for his behavior during an altercation in Rio de Janeiro. A good apology cites specifics and is direct about the people who were harmed. His isn’t. Lochte and his three teammates originally claimed they were robbed at gunpoint by Brazilians posing as police officers. Surveillance video reveals a different story: they stopped…
Blab, a livestreaming startup with 3.9 million users, just shut down abruptly. Founder Shaan Puri’s message to the world is crystal clear. Unfortunately, he also treats his users like any other resource — they were useful for a while, but now he’s discarding them like an obsolete iPhone. Blab had a good run. In addition to its…
Macy’s announced it will close 100 stores yesterday, but you have to dig deep into the press release to find out. Here’s a news flash: doubletalk in corporate releases fools no one. Bad news smells no better when you swaddle it corporate blather. The bullshit begins with the title: Macy’s, Inc. Outlines Moves to Drive Profitable…
Yesterday, 50 former national security officials who had served in Republican administrations published a letter criticizing Donald Trump. This document is bullshit-free: it’s written in the first person with active voice, direct, declarative sentences and a limited number of qualifiers. For a political document, this is remarkable. An effective document is short, features a descriptive title, and explains its…
Today, I deconstruct Hillary Clinton’s convention speech, just as I did last week with Donald Trump. Clinton is much more about hope, compared to Trump, who emphasized fear. And her speech featured more real policy, but not by much. One thing I’ve learned from this exercise is how challenging it is to understand a political…
AirBnB CEO Brian Chesky’s latest post responds to accusations from last December that its hosts discriminate based on race. Chesky’s post reads as sincere because of the low density of weasel words, even though he starts off with a huge faux pas. AirBnB’s first response AirBnB first responded to this issue on its blog in May. David…