How to write Chapter 1 of the book that will make your reputation
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How to write Chapter 1 of the book that will make your reputation

You want to write a book that will make everyone take notice of the insights you’ve gained — insights that no one has thought of before. But how to start? I’m going to assume you have a powerful idea and you’ve researched it. (If you haven’t, nail those down before writing.) If you have a…

The Plantin Moretus Museum and a 450-year reflection on publishing

The Plantin Moretus Museum and a 450-year reflection on publishing

Yesterday I visited the Museum Plantin Moretus in Antwerp. Christophe Plantin was printer who published his first book in 1555. What surprised me most about what I saw was not how much publishing has changed in 450 years, but how much it hasn’t. Plantin came from Normandy, settled in Antwerp, and started a publishing business…

The letdown
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The letdown

I’m turning in a very big project in a couple of days. I know what to expect. Sadness. It’s not regret. The book is great. The prose lives. Sure, it has warts, but it’s a major piece of work. I feel pride. I feel accomplishment. But also, sadness. When you’ve wrestled with a project this…

Writing a book with Google Docs, Google Sheets, and Google Drive

Writing a book with Google Docs, Google Sheets, and Google Drive

I’ve been working on a collaborative book project with two other authors. On this project, I’m the principal writer; they are my clients. Here are a few things I learned about the superiority of Google Docs and Google Sheets for collaborative authoring. Using Google Drive for shared access to research My collaborators and I work…

A plan for the penultimate draft: taking your book from good to great

A plan for the penultimate draft: taking your book from good to great

When your book is complete but not done, you have an opportunity. You can make it excellent. Or you can stagger across the finish line and spend the next few months dealing with unnecessary bullshit. This post is about how to crush it on that penultimate draft. This advice is for writers of non-fiction books,…

13 tips for thriving as an author within a company
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13 tips for thriving as an author within a company

When you write a book about ideas, it reflects well on both you and your company. Or at least it ought to. As with all corporate politics, the devil is in the details. I learned much of what you’re about to read while coauthoring three books and editing two others at Forrester Research. Since leaving,…