Self-publishing is much faster than traditional publishing. But can you create a quality book that way? Yes, but only with a disciplined process and the right support team. Here’s my insider’s account of how Shel Israel and Robert Scoble pulled it off with their new book book, The Fourth Transformation: How Augmented Reality and Artificial Intelligence Change Everything. Shel…
Robert Scoble and Shel Israel just published The Fourth Transformation: How Augmented Reality and Artificial Intelligence Change Everything. It’s an indispensable guide to the future, and a gripping read. Get yourself a copy. This is not an unbiased review. While Scoble and Israel wrote this book and are responsible for the content, I edited it….
Here are five ideas for my next book. Tell me which one you like best. Thinking Without Bullshit: Embracing the Discipline of Analytical Thinking Based on my 20 years as an analyst and my training in mathematics, I will describe the steps you need to take to think like an analyst. Will feature interviews and examples from…
A groundswell occurs when a large number of people each do something very small. Those people don’t even realize they’re part of a movement until they see something to get behind, and to share. If you’re against bullshit, I’d like to give you something to get behind, and a way to make a difference quickly. Here’s…
The joy of BlendTec’s “Will It Blend” videos is that they take expensive, painstakingly produced items — like iPhones — and reduce them to an undifferentiated mess. And that’s just what a book index does to the content in a book. Writing Without Bullshit covers a wide range of content, because everything is fodder for a writer….
Here’s what you need to know about authors: they spend a lot of time on their books, care about them, and think that they and their books are special. If you respect what they created, they’ll be happy to talk to you about anything reasonable. If not . . . well, they’re very witty smartasses,…
My book publishes tomorrow. This is the first book I’ve written without coauthors and a company behind me. How did I get here? Why a book on this topic? I received 10,000 press releases in my 20 years at Forrester. I estimate that 2% of those had any relevance at all. In the ones that…
Today, I’ll share some insight into how I do outreach to influencers . . . and the power and courtesy of the answer “No.” I am going to reveal how I’m doing publicity and how it feels. I’m doing most of my own publicity outreach for the new book. The publisher has a list, but…
The New Yorker just published a fascinating article, “Donald Trump’s Ghostwriter Tells All,” revealing what really happened when Tony Schwartz ghostwrote The Art of the Deal for Donald Trump. Schwartz says, “I feel a deep sense of remorse that I contributed to presenting Trump in a way that brought him wider attention and made him more appealing than he is.”…