Why do companies behave so stupidly in a crisis? Now that I’ve read Melissa Agnes’ new book Crisis Ready, I understand. It’s because they didn’t have a proper crisis program in place. Crisis Ready is a terrific combination: accessible and entertaining, but full of practical advice. I found myself highlighting passages on ever page. Here are a…
If you don’t need an advance, there are a lot of good reasons to consider a hybrid publisher — a publisher who will produce and distribute your book for a fee. But the self-publishing space is rife with con-men and amateurs. That’s one reason the Independent Book Publishers Association has published a 9-point set of…
Business books are made out of case studies, idea frameworks, proof points, argumentation, and advice. The key is to balance the amount of each element that you include. Here’s a short description of what each piece is, why it’s important to use the right amount, and how to adjust it. If you write business books,…
With Amazon and ebooks swallowing so much of the book business, Seth Godin has set out a new vision for publishers. I don’t think they can follow his lead. As the book business shrinks, you’ll have to make your own way, through either luck or pay-for-play. Seth’s post, on the site of his publishing venture…
President Trump’s lawyers sent a cease-and-desist letter to try to block publication of Fire and Fury, Michael Wolff’s revealing account of President Trump’s first 200 days in office. The publisher, a division of Macmillan, published it anyway. Now Macmillan CEO John Sargent has sent a memo to all of his staff about the role of publishers…
I made a pretty decent living as a writer this year, and I’m grateful — not many writers can say that. I thought it might help other writers and whatever friends and fans I have out there to peek into how I did it, so here’s a retrospective of a writer’s life in 2017. I…
Writing a book is hard enough. Adding another person makes it twice as hard. Collaboration only makes sense if it’s asymmetrical — if you have complementary skills and different jobs. I’ve written three books with coauthors, edited a few more, and am currently ghostwriting parts of books with other authors. Coauthoring sounds like it’s going…
Instead of actually completing his Ph.D., Glen Wright has wasted his time writing a book called Academia Obscura: The hidden silly side of higher education. The result of this effort is to reveal in a funhouse mirror every possible idiotic and ironic aspect of academic life and publishing. I heartily recommend that you waste your money on…
It’s easy to forget that businesses are made of people. When you write a case study for a business book, blog post, or article, readers need to see those people as human. Here’s how to do that quickly without getting in the way of the story you’re telling. People in business prose need to be…