How to get that executive case study interview

How to get that executive case study interview

Business books include case studies and perspectives from executives. Executives live in impenetrable corporate fortresses. How can you get them to go on the record? I’ve already written about how to find the stories — through your own experience, existing vendor case studies, and news articles. So my starting point for this post is that…

Be an author, not a sucker:  What services should non-fiction authors buy?

Be an author, not a sucker: What services should non-fiction authors buy?

Face it: if you’re prospective non-fiction author, you may as well have “sucker” written on your forehead. Everyone knows you yearn to be a bestseller and they’re quite happy to take your money to feed that need. Much of what they’re offering is waste. A lot of it is worthwhile. But it could cost you…

Good and crappy reasons authors pick traditional, hybrid, or self-publishing models

Good and crappy reasons authors pick traditional, hybrid, or self-publishing models

If you’re writing a book, there’s no perfect publishing model — there are always tradeoffs. Should you self-publish, pursue a traditional publisher, or approach a hybrid publishing model? Try these models on for size; see which one fits best. Traditional publishing Traditional publishers like Random House, Wiley, or HarperCollins — or smaller independent publishers —…

Write a book proposal first, even if you’re self-publishing

Write a book proposal first, even if you’re self-publishing

Unlike traditional publishers, alternate publishing methods — hybrid publishers and self-publishing — don’t require a book proposal. Write one anyway. Why should you put in all the extra work to write a proposal? Why not just write the book? Here are few good reasons: You’re going to need everything in the proposal anyway, from a…

“The Age of Intent” — a big idea book about Artificial Intelligence

“The Age of Intent” — a big idea book about Artificial Intelligence

Two years ago, I got the opportunity to start work on a book about artificial intelligence. Today, you get to see the result. AI is one of the most powerful forces driving technology right now. Conversational interfaces — whether that’s online chat or Alexa — are another. Artificially intelligent chatbots, also known as virtual agents,…